Internal Links to help your SEO with LinkStorm

In today’s video, I’m diving into internal linking and how to speed up the process using LinkStorm. This tool offers various packages and prices, but what’s important is its functionality on the homepage, where you can analyse your URL. It provides suggestions for internal links, which you can accept or reject. You can also audit your site’s linking and address issues like broken links and redirects.

For pricing, the basic package is £30, which covers unlimited projects and up to 1,000 URLs. More extensive packages are available if you manage larger websites. The dashboard is user-friendly; connect it with Google Search Console and add a simple script to your site’s header to automate link placement. The tool also presents important metrics and linking opportunities that you can leverage to optimise your site’s internal linking structure.

Key Takeaways

• LinkStorm simplifies the internal linking process.
• Different packages suit various website sizes.
• Audits help identify and fix link issues.

Discovering Link Storm

Link Storm is a helpful tool for speeding up internal linking on your website. It’s designed to quickly audit and suggest improvements for your site’s internal links. By analysing your URL on the LinkStorm homepage, you can see its potential benefits immediately.

Prices and Packages:

• $30: Unlimited projects, up to 1,000 URLs.
• $60: More credits, suitable for medium-sized websites.
• $120: Even more credits for larger sites.

Connecting the dashboard to Google Search Console requires just a button click. For WordPress users, a quick script installation in your header or footer via a plugin like “Insert Headers and Footers” allows LinkStorm to place your links automatically. The dashboard will display useful metrics like click-through rate, impressions, average position, and total clicks.

Using the Dashboard

Once your site is crawled, LinkStorm presents detailed data about each page:

• Impressions
• Clicks
• Click-through rate (CTR)
• Average position
• Crawl depth
• Status codes
• Link building opportunities

Through the “Opportunities” tab, I can see new linking chances based on semantic similarity and content matching. The tool allows manual acceptance or rejection of these suggestions. For example, it shows filters to manage the search console data visibility and helps identify the right anchor texts to avoid spammy linking.

Analysing Links

In the “Links” tab, I can review all internal and external links, which is crucial for managing link juice and not over-linking to external sites. The tool identifies any redirect issues or broken links, helping maintain a clean structure. This feature is handy when dealing with multiple site platforms like Ruby, Shopify, or WordPress.

Key Features:

• Handles links for varied platforms.
• No need for a specific plugin.
• Script-based automatic link placement.

LinkStorm is an efficient way to optimise internal links across all my websites. For a low cost, it ensures effective internal link management, spreading the link juice appropriately and enhancing the overall SEO performance of my sites.

Pricing Options

LinkStorm offers three main pricing tiers to fit different needs. First, for $30, you get a package that supports unlimited projects and up to 1,000 URLs. This is ideal for those with smaller websites or just a few sites to manage.

The next tier is priced at $60 and provides more credits, making it suitable for medium-sized projects with a higher number of URLs. The $120 package might be the best fit if you have larger projects or many websites. This tier also offers more credits, allowing for extensive URL management across multiple sites.

Pricing Tiers:

Each package ensures you can automate and optimise your internal linking efficiently without needing a plugin.

Navigating Opportunities

Choosing to Accept or Reject

When you spot an opportunity, you can accept or reject it. This is simple to do directly in the dashboard. For each suggested placement, you have the option to review and make a decision. If the opportunity aligns with your goals, click “accept”. If not, click “reject”. This process helps you keep control over your link strategy.

Using Filters

Filters are handy tools for managing your opportunities. They allow you to show or hide specific data, such as search console metrics or similarity scores. This helps you focus on the most relevant information. Too much data can make it hard to see your choices, so use filters to streamline your view and make better decisions.

Internal and External Link Management

Link management is crucial for improving your website’s internal structure. I efficiently manage internal and external links using LinkStorm. This tool simplifies the process by analysing your website and providing actionable insights.

Internal Linking

To start, you can connect LinkStorm with your Google Search Console. This connection allows the tool to provide data such as click-through rates, total impressions, average position, and total clicks. With this data, you can audit your site’s linking structure and spot opportunities for improvement.

You’ll find a tab dedicated to link opportunities. Here, LinkStorm offers suggestions based on semantic similarity and content matching. I can accept or reject these suggestions with just a click, which helps distribute link equity effectively across the site.

External Linking

It’s also essential to monitor where your site links externally. Excessive external linking to irrelevant sites dilutes your link juice. LinkStorm helps identify and manage these links efficiently. It also highlights issues that can be quickly addressed, such as broken links or redirects.

Anchor Text

Choosing the correct anchor text is vital. I vary my anchor texts to avoid spamming and ensure they are relevant and precise. LinkStorm provides a detailed view of all anchor texts used on your site, making it easy to tailor them effectively.

Problem Areas

The tool flags issues like broken links and redirects. For instance, I have several redirects due to old content removals. While not inherently problematic, being aware of and managing them is good.

With LinkStorm, I’ve found optimising my website’s link structure simple and effective. The tool’s ability to work across different platforms makes it versatile and invaluable for managing multiple websites.

Anchor Text Strategies

Using anchor text effectively is crucial for improving your site’s SEO. Anchor text is the clickable text in a hyperlink, and it should be relevant to the content it links to.

Variety in Anchor Text:

• Exact Match: Uses the precise keyword of the target page.
  Example: Linking “digital marketing” to a page about digital marketing.
• Partial Match: Uses a variation of the keyword.
  Example: Linking “learn about digital marketing techniques” to the same page.
• Branded: Uses your brand name.
  Example: Linking “LinkStorm” to your homepage.
• Generic: Non-specific text like “click here” or “read more.”
  Example: Many “read more” links might appear on a news page.
• Naked URLs: The URL itself is the anchor text.
  Example: “www.example.com” as a link.

Best Practices:

• Relevance: Ensure the anchor text accurately reflects the linked page’s content.
• Conciseness: Keep anchor texts short and to the point.
• Variation: Avoid overusing the exact anchor text to prevent your content from looking spammy.

Common Mistakes:

• Over-optimisation: Using too many exact-match keywords can harm your SEO.
• Irrelevant Links: Linking to unrelated pages confuses users and search engines.
• Single-page Focus: Linking excessively to one page can appear unnatural.

By diversifying and strategically placing anchor text, you can boost your internal linking structure and enhance your site’s SEO performance.

Identifying and Solving Link Issues

When it comes to internal linking, it’s important to keep your links in top shape. LinkStorm can help you do this quickly and efficiently.

First, connect Link Storm with your Google Search Console. This is easy; click a button to link them. Next, you must add a small script to your website’s header. If you use WordPress, the Insert Headers and Footers plugin can help with this step.

Once you’ve set it up, LinkStorm’s dashboard displays your average click-through rate, impressions, average position, and clicks. This data helps you understand how your site’s links are performing.

LinkStorm crawls your website, collecting vital information like impressions, clicks, CTR, average position, crawl depth, and status codes. It even shows you any linking opportunities.

You can find new ways to improve your internal links in the Opportunities tab. Filter your results to see only the most relevant suggestions. You can accept or reject these suggestions based on what’s best for your site.

The Links tab gives a detailed view of both internal and external links. Regularly auditing your website helps you avoid linking out too much, which can dilute your site’s link juice.

Choosing the correct anchor text is crucial. Your anchors should be clear and varied to avoid looking spammy. LinkStorm helps you track the type and number of anchors you use, making it easy to spread link juice evenly across your pages.

Lastly, the tool highlights any issues, like redirects or 404 errors. For example, I had a lot of redirects because of old content. While redirects aren’t a problem, it’s good to know what’s there.

Using LinkStorm across multiple platforms makes managing different types of websites straightforward. It’s not just a WordPress plugin. Whether you have sites built on Ruby on Rails, Shopify, or other platforms, LinkStorm works seamlessly.

By regularly using this tool, you can ensure your website’s internal link structure is solid and efficient, driving better performance and user experience.

Tool Adaptability for Various Platforms

LinkStorm is incredibly versatile and can operate on many websites. Unlike some tools limited to WordPress, LinkStorm works across multiple platforms. I use it for various e-commerce stores built on Ruby on Rails and Shopify. This flexibility sets it apart from more restrictive competitors.

To make it work, you need to add a simple script to the header or footer of your site. WordPress users can quickly do this using the “Insert Headers and Footers” plugin. Once the script is in place, you can start using all the features without needing any additional plugins.

Supported Platforms

• WordPress
• Shopify
• Ruby on Rails
• Custom websites

This adaptability is a game changer for those managing multiple websites across different platforms. It simplifies the internal linking process, allowing you to focus on enhancing your site’s SEO and user experience. Whether you run a blog, an e-commerce site, or a custom setup, LinkStorm has you covered.

Final Thoughts on LinkStorm

LinkStorm is designed to make internal linking straightforward and efficient. After connecting the dashboard with Google Search Console, you can swiftly audit your site’s links. Add a script to your site’s header or footer to automate the process. This feature is compatible with various platforms, not just WordPress.

Packages and Pricing:

I found the dashboard very user-friendly. You can quickly see your site’s clickthrough rate, total impressions, average position, and clicks. After the site crawls, it shows essential data like page status codes and link opportunities.

Opportunities Tab:

• Semantic similarity: 13 Opportunities
• Content matching: 5 Opportunities

You can accept or reject link placements based on the available opportunities in this tab. Filtering options help tailor the data to your preference.

The tool also helps manage internal and external links, ensuring you’re not wasting link juice. It tracks broken links, redirects, and other link issues. By using varied anchor texts, you can avoid spammy links and enhance the effectiveness of your internal links.

With LinkStorm, you can manage multiple sites on platforms like Ruby on Rails, Shopify, and more. This flexibility is a massive plus for anyone with diverse web projects.

Benefits of LinkStorm:

• Efficient internal linking
• Compatibility with multiple platforms
• Easy dashboard setup and navigation

I highly recommend trying LinkStorm, especially with the free trial. The investment is minimal compared to the benefits of a well-structured internal linking setup.

Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 22 years. In this time I have gained extensive knowledge in the subject of SEO and have build up a wealth of experience in SEO and other digital marketing services.

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