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About Me

My name is Craig Campbell and I am a Glasgow based SEO expert who has been doing SEO for 18 years. In this time I have gained extensive knowledge in the subject of SEO and have built up a wealth of experience in SEO and other digital marketing services and at present do a lot of training for agencies and individuals who are looking to enhance their skills in Digital.

My Journey

Like many others I started out SEO as a hobby learning more about it by reading books and learning on forums, this was back in the early 2000s, there was no Facebook Groups it was a case of jumping on forums where everyone had a nickname ( they didn’t use their own names ) and people would chat and share stories about what was working for them. One particular forum I enjoyed and got a lot out of was the ” SEO Chat Forum ” which is still there to this day.

Names that stick out who were top of the game SEO’s at that time were, Fathom, Kernel Panic and a well known current SEO, DR Marie Haynes who was a vet prior to getting into SEO.

So I was playing around on my own site learning bits and bobs and also quite fancied myself as a web designer, but i was pretty bad if I’m honest.

Within a few years, I was able to build up enough on the side that I could leave my day job and start doing some SEO for other people in around 2004. So I made a little home office and worked comfortably while still continuing to learn from the comfort of my own home.

Agency Life

A few years in I started to get lazy and demotivated working at home, so I decided to go down to a local business centre and see if they had a small office that I could rent, which they allowed me to do and this allowed me a place to go and work and try and get some routine.

Before I knew it I then hired a sales guy and a content writer and was asking the office space if I could move to a bigger room which they had no problem doing.  I continued to grow the agency and at one point had 17 staff in my office in Glasgow, which is some going given I never actually set out to build an agency, it kind of just happened.

But this was a successful period where I was still learning, whilst doing SEO successfully for local clients, and went on to win national and international clients whilst running the agency. But after about 9 or 10 years of running an agency, I started to struggle, I was working all the hours I could and was struggling to scale. I wasn’t good at delegation and scaling up a business so I hit the ceiling with that agency in terms of where I would scale the business because it was such a poor set up and the right processes were not in place and it was a lot of stress and not a huge amount of profit.

Smarter ways of working in Digital

I took time to pivot towards a self-brand and affiliate marketing and doing a lot of training as I felt that I had the experience to be able to offer this level of service, but also I hated managing teams of staff locally and wanted to scale the business outsourcing bits of the work and not having a whole bunch of people that I had to manage on a day to day basis.

I changed my approach where I would work on the business rather than in the business, I changed to a point where I delegated all of the grunt work to my team, or made processes for the staff I do have to manage that side of the workload.

We also cut down on client work as this can be a bit of a time suck and energy drain and isn’t the only way you can make money online. So this is where affiliate marketing started for me and I’ve got a number of private affiliates that I still make a decent income from.

But I also invest in Digital Assets and try and scale affiliate sites or e-commerce sites up using my own team and processes and then flip them on at a profit.

Digital Marketing Speaker

Currently, I enjoy speaking at conferences and events sharing my tips, advice and knowledge to people all over the world, it’s my way of travelling the world and also learning more skills along the way, it’s amazing the conversations you end up having whilst speaking to the other guys at these conferences, and I don’t just mean other speakers, attendees very often are doing amazing things and you can pick up a lot of knowledge and experience on the road.

Some of the events I’ve been fortunate to speak at, or ones that I’m lined up to speak at are:

I enjoy sharing knowledge and tips with others and hopefully will have a lot more speaking events going into 2021.

YouTube

In 2020 I decided while the lockdown period for Covid was happening to spend more time producing a lot more video content and have 45k subscribers on my YouTube channel, with FREE Course work and a whole bunch of other tutorials on there at present and this will continue to grow.

Other Social Media

You can find me on most social media platforms my main ones are listed below:

IMDB

In the past Ive also been on a few TV shows and appeared in a film, you can view my IMDB profile here.

 

Online Courses