SEO Glasgow
Looking for SEO Services in Glasgow?
Search Engine Optimisation services are used to help you rank well organically and drive traffic to your website. It is important for any business to rank well for keywords that people are searching for when looking for your type of business. It’s a lost opportunity if you are not ranking well for these search terms, and it means your competitors are getting all the work.
Almost any business can grow as a result of a good online marketing campaign and SEO is one of those services that bring in good quality traffic that converts. For example, if I want to rank well for a term like SEO Glasgow, it is important for me to market myself for that term or the other guys are going to get all of the leads. The same goes for your business.
SEO being the long term goal, you can start off with some paid ads whilst your SEO kicks in. I would always advise someone to get some paid traffic going to their website anyway. It’s important as part of your overall marketing strategy that you mix things up a little and don’t rely on one source of traffic. Whilst SEO brings in the majority of people’s traffic, it does take time to get results, so it is an option to look at some paid ads in the short term.
Long term, we would look to reduce your ad spend as your SEO takes over and ensures that we get the balance right and more importantly a good solid ROI for your marketing budget.
How does it work?
How your campaign will work is entirely up to you, and we can help in the areas you are not so good. For example, link building might be something you don’t have the time to do — we can fill that gap for you, or we can offer the full SEO service or the bits you don’t have time to do. Every SEO campaign is different, but it will always start out with a call or meeting to discuss what you do and what you might want to rank with. Especially if it’s local SEO we will want to know how many areas you want to focus on.
We will then do an audit of the website, as well as comparing your rankings to those of your competition and then come up with a plan of action on what we need to do over the coming months, whether that’s a technical fix, content strategy or something else. We will fix whatever gives us the biggest impact from an SEO point of view given my experience.
For example, if there were underlying technical issues and Google couldn’t crawl your pages, or 200 images weren’t tagged, we would make sure that Google can crawl and index pages on your site as this is vital. Image tagging can come further down the line as the impact of tagging images at present is very minimal anyway.
Reporting & Account Management
Most SEO companies will report on rankings, traffic and conversions on a monthly basis. You will also have email contact and if you need a call in we are happy to have a discussion with you. We can have regular meetings too, but that does cost extra. A lot of clients want fortnightly meetings and a lot of contact with their SEO company and we can put that in place if your budget allows you to have that level of service.
But it is worth noting that many agencies make the client feel happy and have people in place to make happy and while they don’t deliver results but will make you feel happy. Well, we are trying to get the balance of getting results whilst giving enough reporting to keep a client happy, but time is money and that comes out of your budget. The more talking that’s done means less time for work. But remember, SEOs like Pixel Juice do build links, and these cost money, too, so they might report on links as your deliverable.
But we’re always happy to report monthly on traffic, rankings, conversions and how the site is progressing.
How Long Does SEO Take to Work?
In an area like Glasgow, I would always suggest 3-6 months to get some decent rankings and results. Some areas may be a little quicker but it all boils down to the level of competition you have. We would always do some competitor analysis and give you an indication of any timeframes at that point. But time does come down to a number of variations including your budget alongside how much content you have on your website.
To rank for a keyword you will have to target this on your website and in most cases, someone who hasn’t done SEO before is likely to need a fair bit of content added to their website to target their keywords.
Am I tied into a contract for SEO?
This depends on who you are dealing with. Some people are happy with no contracts and can work from month to month, but the reality is you will need to commit to SEO for a minimum of 6 months to see any kind of real impact. The question is if you’re working month to month, will the SEO work ahead of itself? will they think 3 months ahead on your project and implement techniques for further down the line?
If I’m working with someone, it’s nice to know they are committed to the project for 6 months to that we can put a process in place and then start to go to work on the project knowing that we will get paid for the next 6 months, which will essentially give you better results.
Get in touch
If you are looking for SEO Services in Glasgow, get in touch. We are more than happy to discuss your requirements.
Craig Campbell
I am a Glasgow based SEO expert who has been doing SEO for 22 years.
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