Broken Link Building

One of the most convenient, and at the same time, effective tactics to build links is broken link building. There are lots of broken link building tools, but in this post, we’re going to give you several examples of how you can find them using Ahrefs. 

Short Broken Link Building Guide

What is broken link building?

This technique is composed of 3 main steps. 

You first have to discover the 404s, then you have to either create content that’s about the same topic on the broken link (you can use Wayback Machine to see what it was about), and then you can do an outreach campaign to pitch your piece of content to sites that contain that broken link. 

Using this technique can be beneficial as you can end up with a number of links from high DR websites or even steal broken links from your competitors. 

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How to do broken link building

You can go into Ahrefs (we’re going to Amazon) just for a random example. In the Site Explorer, you scroll down to outgoing links and then go to the Broken Links tab. 

Once you find a broken link, you can take the link, put it into Site Explorer in Referring Domains and then see how many and what types of domains are linking to that page. Then you can send out outreach emails to all of those sites. 

You can also look at what your competition is linking to and find broken links on their websites. 

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The content

There are two ways of going about things when it comes to the content. You can either use Wayback Machine to effectively steal the article and put it up on your website, or you can create a unique piece on the same topic.

Stealing the content might not be a good idea, as other SEOs might have thought of the same thing before you. 

Read more: High paying affiliate programs

Regardless of the method that you will choose, this is just one very small hack in getting backlinks pointed somewhere in your favor. You don’t have to be unethical if you don’t want to. 

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You have several options when it comes to doing outreach. You obviously first have to find out the ‘Contact’ or ‘About Us’ pages, and doing so manually can take a lot of time. 

If you can’t spare any, there are tools out there such as that can find them for you (and they don’t even cost a lot of money). 

Read more: Best mass email service

If you’re just starting out and you really don’t have a budget for link building, you can just use Google to find out people’s emails. 

Just remember, the links that you build to your site have to be as topically relevant as possible, so try to take a good look at the anchor text, too, before starting your outreach campaign. It would make no sense to link out from an anchor text such as ‘pet food’ if you specialize in plumbing, for example. 

Read more: Local prominence plugin for local SEO

Broken link building is just one of the many tactics that you can use to your advantage – standard outreach can work just as well, but keep in mind that high-authority websites are less likely to link to your site if you’re just starting out and you don’t want to pay for a link.

Need more help with fixing your broken links? Get in touch today to find out about the services we’re offering.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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