Udemy Affiliate Program

Udemy is a highly popular learning platform that allows creators to sell their courses and make money thanks to their video content. The vast majority of the courses available on the site are decently priced, and they sometimes have sales that make it possible for students to get for an even lower price.

What’s interesting about this platform is that it doesn’t work like Skillshare, for instance, where you pay a monthly or yearly fee, and you get access to all of the courses. With this one, you effectively pay for every course individually. 

If you have a site that specializes in learning and digital courses, no matter the niche you are in, the Udemy affiliate program might be worth something looking into. In this post, we’re looking at how you can use Udemy affiliate marketing to your advantage so that you better monetize your blog or site. 

Udemy Affiliate Program Review

You need to know two main things if you want to become a Udemy Affiliate. 

  • The cookie lasts for 7 days 
  • You get a 20% commission on each course purchased by someone who has clicked on your Udemy affiliate link

Udemy also makes several promotional types of material available, including coupon codes that can convince your visitors to make a purchase more easily. Naturally, the Udemy affiliate rates depend on the specific value of the course that will be purchased, but a percentage of 20% is definitely something worth writing home about. 

Not every affiliate network or program has the same Udemy affiliate commission rate, so we’d go as far as to call it generous. 

Joining the program

Based on the info that we have found about it, the application process is pretty straightforward. However, you do have to provide Udemy with some information about your business, and it takes around three to four days for every application to be reviewed. 

Making money with the Udemy affiliate program

You are allowed to promote your Udemy affiliate links on every social media channel and naturally, on your website. For instance, if you create a blog post about managing your money and how you keep your expenses in check, you can recommend a course about personal finance at the end of the article. 

If you are a developer and your site deals with tips and tricks about a specific programming language, you can always recommend a course on that language or one that helps newbies solve problems more easily. 

The point here is that picking a niche you’re actually good at will make it easier for you to integrate affiliate links in your content, and people aren’t going to be put out by you promoting something super relevant.

You can use YouTube and your website to promote your affiliate links at any time. 

Pros and cons

We’ll start with the drawback since it’s the most significant one and there aren’t really that many disadvantages to at least giving this affiliate program a try. The courses you will recommend aren’t that expensive, so even if the rate is, at 20%, pretty generous, you run the risk of earning just 1-2 dollars per generated purchase. 

On top of that, there are affiliates who feel that they’d probably earn more money if the cookie were longer than 7 days. 

As for the pros, there are many of them. Converting users is very easy, especially since Udemy is so well-known, and we might even go as far as to say that it’s better known than Lynda or Skillshare. 

Furthermore, you can promote any course you want, even your own. If you have some on the platform, you can effectively earn money twice – both on the sale per se and with your affiliate link. 

Last but not least, don’t forget that you can always promote Udemy courses regardless of the niche you’re in. For example, even if you’ve picked Amazon Associates as your primary revenue source and you generally promote physical products about pets, for example, you can still create a post about pet care courses on Udemy

Do you want to learn more about affiliate marketing and SEO? If that’s so, we have several different plans available. Get in touch today.


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Craig Campbell
I am a Glasgow based SEO expert who has been doing SEO for 19 years. In this time I have gained extensive knowledge in the subject of SEO and have build up a wealth of experience in SEO and other digital marketing services.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 22 years.

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