Tiktok Ads with Lazar Zepinic
Tiktok Ads with Lazar Zepinic from Sellers Alley
Welcome to today’s article where we will be discussing the latest insights and strategies for advertising on TikTok. As the platform continues to grow in popularity, it’s essential for businesses to understand how to effectively target their audience and monetize their presence on the app.
In this article, I will share my personal and professional experience working with TikTok, including the evolution of my advertising agency and our partnerships with Amazon and Google. We will dive into the targeting capabilities of TikTok, including the use of organic, paid, and user-generated content strategies, algorithms, and audience understanding. Additionally, we will explore the future of TikTok campaign types and monetization strategies for creators.
Key Takeaways
- TikTok has surpassed Google’s traffic, making it a valuable platform for businesses to advertise on.
- Targeting capabilities on TikTok include around 20 filters, allowing for deep audience segmentation.
- Monetization strategies for creators include the use of a separate platform, creatormarketplace.tech.com.
Guest Introduction
Lazar is a successful business owner specialising in advertising and has partnered with Amazon, Google, and, most recently, TikTok.
Lazar’s business approach differs from that of his partner, Jana, as they both have successful businesses. Jana’s business focuses on Amazon’s async translation agency and optimisation, while Lazar focuses on advertising. He and his team started an Amazon advertising agency and expanded to Google, becoming partners with both companies. They also partnered with TikTok, where they are testing new campaign types, such as coupon and shopping ads.
Lazar explains that TikTok’s algorithm does not recognise a connection between organic, paid, and user-generated content. However, organic traffic is essential for legitimacy purposes. TikTok is a highly engaging platform, with 85% of users not using any other screen while on the app.
Regarding targeting, Lazar explains that TikTok offers around 20 filters, including gender, age, and cell phone type. However, the algorithm does not understand the client’s audience, making replicating the targeting on TikTok challenging. Lazar recommends using remarketing, look-alike audiences, and spark ads campaigns to target creators on TikTok.
For those looking to monetize their presence on TikTok, Lazar recommends using the Creator Marketplace, a separate platform. The platform allows users to create campaigns and collaborate with creators on TikTok, providing a great opportunity for monetization.
Personal and Professional Dynamics
As a successful advertising agent, I manage my own business and take a different approach from my partner Jana, who has her own Amazon async translation agency. Although we do not work together, we discuss ideas and work on different projects.
Our agency started as an Amazon advertising agency and later became a partner with Google. Two years ago, we started working with TikTok and have become a massive advertiser on the platform. Due to our partnership with TikTok, we have the opportunity to test new campaign types, such as coupon ads and shopping ads, before they are publicly released.
Currently, we are testing keyword targeting, a popular feature people are asking about. TikTok is a highly engaging platform with more traffic than Google, and we recommend using organic ads and user-generated content to increase traffic to your website.
TikTok offers around 20 filters to target audiences, including gender, age, and cell phone type. However, due to the algorithm’s limitations, clients typically struggle with replicating their target audience on TikTok.
Remarketing is a significant aspect of TikTok’s advertising, and it works well. You can also use your email list to create look-alike audiences. Additionally, you can use Spark Ads, campaigns that go towards creators on TikTok, to monetize your presence on the platform.
Overall, TikTok advertising is changing rapidly, and it’s essential to stay up-to-date with the latest features and campaign types.
Amazon and E-Commerce Strategies
As an advertising agency, my team and I have worked with Amazon and Google to provide advertising services to e-commerce sellers. However, my colleague Jana has a different approach. She runs an Amazon async translation agency and focuses on optimization and expanding to Europe or anywhere in the world.
We have also recently partnered with TikTok and become one of their largest advertisers. We can test new campaign types, such as coupon ads and shopping ads, before they are publicly released. Currently, we are testing keyword targeting, a feature many people have been asking about.
When it comes to advertising on TikTok, there are three different ways to send traffic to your website: organic, ads, and user-generated content (UGC). The platform is highly engaging, with 85% of users not using any other screen while on it.
TikTok offers various targeting options, including 20 filters, such as gender, age, and cell phone type. However, the algorithm does not recognize a connection between organic, paid, and UGC, so having an organic presence is important to establish legitimacy.
Remarketing is a popular strategy on TikTok, and it works well. Additionally, you can use your email list to create look-alike audiences. TikTok also has a separate platform called creatormarketplace.tech.com, where you can create campaigns and collaborate with creators to monetize your presence on the platform.
In summary, Amazon and e-commerce sellers can benefit from TikTok’s advertising. With its highly engaged user base and various targeting options, TikTok offers a unique opportunity to reach a younger audience and drive traffic towards your website.
Evolution of Lazar’s Advertising Agency
I started my advertising agency, Lazar’s Advertising Agency, a few years ago. Initially, we were an Amazon advertising agency, but we have since expanded to partner with Google and TikTok. We are now one of the biggest advertisers on the TikTok platform, with a considerable ad spend.
One of the benefits of being a TikTok partner is that we can test new campaign types before they are publicly released. For example, we tested coupon ads and shopping ads last year, and this year we are testing keyword targeting.
When it comes to targeting on TikTok, there are many options available. We can target by gender, age, cell phone type, etc. However, we find that many of our clients struggle to replicate their target audience on TikTok. The algorithm is not as good at understanding this as it is at making the app addictive.
We also recommend using organic and user-generated content in addition to ads to drive traffic to your website. TikTok is a highly engaging platform, with 85% of users not using any other screen while on the app.
Finally, for those looking to monetize their presence on TikTok, there is a separate platform called creatormarketplace.tech.com. This platform allows creators to create campaigns for free and connect with brands for sponsored content.
Overall, Lazar’s Advertising Agency has evolved from an Amazon advertising agency to a multi-platform advertising agency with a strong presence on TikTok. With our expertise in targeting and testing new campaign types, we are well-equipped to help businesses succeed on this highly engaging platform.
Partnerships and Expansions
As a successful advertising agency, we have established partnerships with several major players in the industry. Our partnership with Amazon has been particularly fruitful, as we have become one of their trusted advertising agents. We have also expanded our services to Google, becoming one of the many agencies that have partnered with them.
However, what sets us apart is our partnership with TikTok. We have been working with them for the past two years and have become one of their biggest advertising spenders. This has allowed us to test new campaign types before they are publicly released. For example, we tested coupon ads and shopping ads last year, and this year, we are testing keyword targeting.
Targeting on TikTok has evolved significantly over the past year, with around 20 filters available. These include gender, age, cell phone type, and more. However, we have noticed that clients often struggle to replicate their audience targeting on TikTok, as the algorithm does not recognise the connection between organic and paid advertising.
In addition to our advertising services, we have ventured into user-generated content (UGC) and organic growth. We believe having a strong organic presence is essential for building trust with potential customers.
We recommend utilising the Creator Marketplace platform for those looking to monetize their presence on TikTok. This platform allows creators to create campaigns similar to those on Upwork, and it is completely free to use. Overall, our partnerships and expansions have allowed us to provide our clients with a comprehensive range of services, ensuring their success in the ever-evolving advertising world.
TikTok Advertising Insights
As a partner with TikTok, we can test new campaign types before they are publicly released. Currently, we are testing keyword targeting, a highly anticipated feature for advertisers.
TikTok’s algorithm does not recognise a connection between organic and paid advertising, so having an organic presence is unnecessary for a successful ad campaign. However, having an organic presence is still important because users may check the legitimacy of a business by visiting their profile.
TikTok’s platform is highly engaging, with 85% of users not using any other screen while on the app. With over 1 billion active users, TikTok has surpassed Google in traffic.
Regarding targeting, TikTok offers around 20 different filters, including gender, age, and cell phone type. However, replicating targeting from other platforms may not work as well on TikTok because the algorithm does not fully understand the audience.
Remarketing is effective on TikTok, and lookalike audiences can work well if created correctly. TikTok also offers Spark Ads, which target creators on the platform. For those looking to monetize their presence on TikTok, the Creator Marketplace is a separate platform where campaigns can be created for free.
Overall, TikTok’s advertising capabilities constantly evolve and improve, making it a valuable platform for businesses looking to expand their reach.
Future of TikTok Campaign Types
As a partner with TikTok, we can test new campaign types before they are publicly released. This means that we can provide insights into what the future of TikTok campaign types will look like.
Currently, we are testing keyword targeting campaigns, which people are asking a lot about these days. TikTok will release this new targeting option in the future.
When it comes to targeting, around 20 different filters can be used, including gender, age, and cell phone type. However, we have noticed that clients often struggle with replicating their existing targeting on TikTok, as the algorithm doesn’t always understand their audience.
Remarketing is also a popular option on TikTok, and it works pretty well. Additionally, using look-alike audiences can be effective, but it’s important to avoid creating look-alikes of look-alikes, as they tend to perform poorly.
Another campaign type to consider is Spark Ads, which are aimed at TikTok creators. If you’re looking to monetize your presence on TikTok, you can use the Creator Marketplace platform to create campaigns similar to Upwork campaigns.
Overall, the future of TikTok campaign types is promising, with new targeting options and campaign types on the horizon. As a partner with TikTok, we will continue to provide insights and help our clients make the most of this engaging platform.
User Engagement and Platform Growth
My team and I have been working with TikTok for the past two years as an advertising agency. We have become one of the platform’s largest advertisers, spending significantly on ad campaigns. Due to our partnership with TikTok, we can test new campaign types before they are publicly released. For example, we tested coupon ads and shopping ads last year, and this year we are testing keyword targeting.
TikTok has become a highly engaging platform, with 85% of users not using any other screen while on the app. The platform has also surpassed Google’s traffic, which is impressive.
Regarding targeting, TikTok offers around 20 different filters, including gender, age, and cell phone type. However, we have noticed that clients often struggle to replicate their target audience on TikTok, as the algorithm does not recognise the connection between organic, paid, and user-generated content. Therefore, having an organic presence on the platform is essential to establishing credibility and legitimacy.
TikTok also offers remarketing and look-alike audiences, which can be created using an email list of at least 1,000 users. Additionally, the platform has a separate marketplace for creators called creatormarketplace.tech.com, where businesses can create campaigns for creators to promote their products or services.
Overall, TikTok’s user engagement and platform growth make it a valuable platform for businesses to consider when developing their advertising strategies.
Targeting Capabilities on TikTok
As an advertising agent partnered with TikTok, we can test all the new campaign types before they are publicly released. Last year, we tested coupon ads and shopping ads, and this year, we’re testing keyword targeting. With TikTok’s massive traffic and engagement rate, it is essential to understand the targeting capabilities available on the platform.
TikTok offers around 20 different filters for targeting, including gender, age, cell phone type, and more. However, the algorithm does not recognize a connection between organic and paid and user-generated content. Although it is not necessary to have organic content to run ads successfully, it is essential to have it to establish legitimacy.
One of the campaign types we are currently testing is keyword targeting campaigns, which will be one of the targeting options in the future. Currently, TikTok uses CPM-based targeting, and you can narrow down the audience using different filters.
Remarketing works pretty well on TikTok, and you can also use your email list to create look-alike audiences. However, look-alikes of look-alikes do not work at all. Spark heads campaigns target creators on TikTok, and you can monetize your presence on TikTok by creating campaigns on the Creator Marketplace platform.
In conclusion, TikTok’s targeting capabilities are constantly evolving, and it is essential to stay up-to-date with the latest features and options available to maximize the effectiveness of your campaigns.
Organic vs Paid vs UGC Strategy
There are three main strategies for advertising on TikTok: organic, paid, and user-generated content (UGC).
The organic strategy involves creating engaging and shareable content without needing paid promotion. This can include creating viral videos, participating in challenges, and leveraging trending topics. While an organic strategy is unnecessary to run ads on TikTok, having a strong presence can help establish credibility and legitimacy for your brand.
The paid strategy involves running ads on TikTok, using various targeting options to reach your desired audience. TikTok offers around 20 different filters for targeting, including gender, age, and cell phone type. Additionally, TikTok allows for look-alike audience targeting and remarketing. One of the newest targeting options being tested is keyword targeting.
UGC’s strategy involves partnering with TikTok creators to create content promoting your brand. This can include sponsored posts and collaborations. TikTok has a separate platform called Creator Marketplace, where brands can connect with creators to create campaigns.
It’s important to note that TikTok’s algorithm does not recognise a connection between organic and paid or UGC strategies. However, having a strong organic presence can help establish credibility for your brand and increase engagement with your paid and UGC campaigns.
In conclusion, when it comes to advertising on TikTok, it’s essential to consider all three strategies: organic, paid, and UGC. Each strategy has its unique benefits and can help you reach your desired audience on the platform.
Algorithm and Audience Understanding
As an advertising agency partnered with TikTok, we have had the opportunity to test new campaign types before they are publicly released. Currently, we are testing keyword targeting campaigns, which will be one of the targeting options in the future.
TikTok’s algorithm does not recognise a connection between organic and paid and user-generated content, so having organic content is unnecessary to run successful ads. However, having organic content is recommended, as it adds legitimacy to your profile.
TikTok’s platform is more engaging than any other platform, with 85% of users not using any other screen while on the app. It has also surpassed Google in terms of traffic.
Regarding targeting, TikTok offers around 20 different filters, including gender, age, and cell phone type. However, replicating your targeting from other platforms may not work well on TikTok. The algorithm is highly effective in making the app addictive and showing users exciting videos.
Remarketing is also effective on TikTok, and advertisers can use their email list to create look-alike audiences. TikTok also offers a separate platform called creatormarketplace.tech.com, where creators can monetize their presence on the app by creating campaigns that look like Upwork campaigns.
Overall, TikTok’s algorithm and targeting options constantly evolve, and advertisers must stay up-to-date with the latest features and trends.
Campaign Types and Targeting Filters
As an advertising agency that partners with TikTok, we have access to new campaign types before they are publicly released. This allows us to test and provide feedback on new features like coupon ads, shopping ads, and keyword targeting.
TikTok offers around 20 filters to target audiences, including gender, age, and cell phone type. However, we have found that clients often struggle to replicate their existing audience targeting on TikTok, as the algorithm does not yet fully understand the connection between organic and paid advertising.
One campaign type that is particularly useful for creators on TikTok is Spark Ads. These ads are designed to reach out to creators and help them monetize their presence on the platform. Creators can use the Creator Marketplace to create campaigns similar to those on Upwork, which are entirely free.
Overall, TikTok’s targeting options constantly evolve, and we are excited to see what new features will be released. As an advertising agency, we are committed to staying up-to-date with the latest trends and helping our clients succeed on this engaging platform.
Audience Lists and Lookalike Audiences
As an Amazon advertising agency, we have expanded our services to other platforms, such as Google and TikTok. TikTok, in particular, has become a massive advertising platform, surpassing even Google in terms of traffic. With its engaging and addictive nature, TikTok is an excellent platform for businesses to advertise their products or services.
When it comes to targeting audiences on TikTok, a variety of options are available. Advertisers can use around 20 filters to target their audience, including gender, age, and cell phone type. Additionally, advertisers can use their audience lists by uploading an email list with at least 1,000 users.
One effective targeting option is to create lookalike audiences, which share characteristics similar to those of an advertiser’s existing audience. However, it is essential to note that creating lookalike audiences of lookalike audiences is not recommended as it can lead to poor results.
Remarketing is also a popular targeting option on TikTok, which involves targeting users who have interacted with an advertiser’s content in the past. This can be a highly effective way to target users who have already shown interest in a product or service.
Another targeting option is Spark Ads, which are targeted towards creators on TikTok. Advertisers can use a separate platform called Creator Marketplace to create free campaigns. This platform allows advertisers to create campaigns that look similar to Upwork campaigns, and they can specify what they want from creators and what they are offering in return.
Overall, TikTok provides a variety of targeting options for advertisers to reach their desired audience. By using audience lists, lookalike audiences, remarketing, and Spark Ads, businesses can effectively advertise their products or services on this engaging platform.
Remarketing and Spark Ads
As an advertising agency partner with TikTok, we have the opportunity to test new campaign types before they are publicly released. One of the campaign types we tested last year was coupon ads and shopping ads. This year, we are testing keyword targeting, which is a popular request from advertisers.
Regarding targeting on TikTok, there are around 20 different filters you can use, such as gender, age, and cell phone type. However, the algorithm doesn’t always recognise a connection between organic, paid, and user-generated content, so having an organic presence is important for legitimacy.
Remarketing is a big focus on TikTok, and it works well. You can also use your email list to create look-alike audiences, and there is a separate platform called creatormarketplace.tech.com for creators to monetize their presence through Spark Ads.
Spark Ads are campaigns that go towards creators on TikTok. As a creator, you can log in to creatormarketplace.tech.com and create campaigns similar to Upwork campaigns. It’s free to use, and you can specify what you want from the creator and what you’re giving in return.
Overall, TikTok’s targeting options are diverse and effective, and remarketing and Spark Ads are great ways to reach your audience and monetize your presence on the platform.
Monetization Strategies for Creators
As a creator, there are several ways to monetize your presence on TikTok. Here are some strategies to consider:
- Organic Reach: One way to drive traffic to your website or profile is through organic reach. This involves creating content that resonates with your audience and encourages engagement. By building a strong following and consistently delivering quality content, you can attract advertisers and sponsorships.
- Paid Advertising: TikTok offers a range of advertising options to help creators reach a wider audience. With over 20 different filters, you can target your ads based on gender, age, cell phone type and more. You can also use your email list to create look-alike audiences and remarket to previous visitors.
- User-generated content (UGC) is a powerful tool for creators to leverage their audience’s creativity and drive engagement. By encouraging users to create content related to your brand or product, you can increase brand awareness and loyalty, which can also lead to increased sales and revenue.
- Spark Heads: Spark Heads is a campaign targeting TikTok creators. By creating campaigns that look like Upwork campaigns, you can connect with creators who can help you create content, promote your brand or product and increase engagement.
- Creator Marketplace: TikTok has created a separate platform called Creator Marketplace. This platform allows creators to create campaigns that look like Upwork campaigns. You can create campaigns that ask creators to create content for your brand or product and offer them something in return.
Creators can earn revenue from their TikTok presence by implementing these monetization strategies. Whether it’s through organic reach, paid advertising, or user-generated content, there are many ways to monetize your presence on TikTok.
Craig Campbell
I am a Glasgow based SEO expert who has been doing SEO for 22 years.
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