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SEO Reporting Software

If you’re looking for the right SEO reporting tools as you’ve recently acquired a new client that wants regular reports from you, you have ended up in the perfect place. 

SEO reporting is a less pleasant activity, but one that most SEO freelancers and agencies have to provide in order for their clients to trust them. Furthermore, analyzing whether your SEO strategy on a regular basis is essential if you want to know how things are progressing. 

In today’s article, we’re looking at several contenders for the title of best SEO reporting software. Keep on reading to find out what these are. 

Best SEO Reporting Tools

SEMRush

This SEO reporting tool is powerful and convenient, and it acts as an all-in-one solution for SEOs and digital marketers. It’s rich in features, and it can be used to optimize GMB listings. 

Moreover, with its assistance, you will also be able to make recommendations in terms of your clients’ content. Even missing meta titles and descriptions can be discovered using SEMRush, which definitely comes in handy. 

Needless to say, data can be exported in the form of spreadsheets, so you aren’t going to have a hard time sifting through the info you need. 

Ahrefs

As another contender for the title of ‘best SEO reporting tool’, Ahrefs is one of the most complex and useful pieces of software you will try. Whether you manage your own SEO or you also have clients, Ahrefs is incredibly helpful.

It can be used for anything from checking backlinks, but it also holds a huge amount of data encompassing as many as 12 trillion links, with 200 million being root domains. 

It also acts like an SEO site audit tool, and it lets you download any info you need — from your competitors backlinks to analyses of your content, such as the keywords your pages are being ranked for and the traffic they’re getting, so that you know what changes you have to make (redirects etc.). 

KWFinder

If keyword research is one of your most important activities, KWFinder definitely comes in handy as it allows you to discover long-tail keywords, eliminate those that are irrelevant, and even replace them with alternatives. 

It’s quite easy to utilize, and the best thing about it is that you can create automated reports so you can check how things are progressing effectively and conveniently. 

Screaming Frog

This tool can be used for checking everything in terms of page analysis, whether you intend to analyze your own web pages or those belonging to your competitors’ websites. 

We have a lot of experience with this tool, and all we can say is that it is particularly useful for fixing internal linking issues — such as linking between silos, which you have to fix at one point, especially if you are running an affiliate site. 

As is the case with some of the other pieces of software that we have showcased in this selection, Screaming Frog makes SEO analytics reporting a breeze, allowing you to export everything in the form of spreadsheets. 

Brandwatch

If you want to keep an eye on what your customers are saying about your company, perhaps you should try Brandwatch, a white label SEO reporting tool that can crawl over eighty million sites to find out what you look like on social media.

It can do the same for your competitors, so you can replicate their strategies or create better ones. Brandwatch is particularly helpful if you manage social media ads for your own business or a small to medium client company. 

Sideliner

As another quite useful and powerful SEO reporting tool, this one can be utilized for tracking and removing duplicate content. 

Another feature you will appreciate in the Sideliner interface is that you can get rid of broken links so that you can improve your website or your client’s site. It might seem basic, but it gets the job done. 

Moz

While it’s not going to provide you with an SEO reporting template, this tool will do almost everything for you. It’s one of the most reliable tools used for SEO automated reporting (and more). 

You can use it for virtually anything from tracking national and local searches to detecting issues before they become huge problems. It also tells you what optimizations need to be done on the pages you analyze, which can definitely come in handy. 

You can also put together a customized keyword list and update it whenever you feel like it’s time. 

Kiss Metrics

This tool has been a great helper for many SEOs and brands in the past, which were all able to improve their strategies and get an advantage over their competitors. 

With its help, you can do anything from track your site’s visitors (or your client’s site) and report everything, especially in terms of customer behavior. 

While this might not necessarily be something you’re interested in offering, your clients will definitely want to see how people are interacting with their websites. So Kiss Metrics is unique in this sense. 

Agency Analytics

The best thing about this tool is its ability to generate reports automatically and according to the schedule that you set – saving you a lot of time and effort. It can be customized easily, so you can send personalized reports to each of your clients. 

Monitoring backlinks is a breeze with Agency Analytics, so it’s another piece of software that at least deserves to be taken into account. 

Google Data Studio

Allowing you to visualize your data in a single place, Google Data Studio enables you to present your report in a highly visual manner to your clients. 

An appealing report is far better than a simple spreadsheet, especially when you have to prove what you’ve been working on for the past several months or so. Plus, this tool even has pre-build data connectors and metrics. 

Google Analytics

This one was a pretty obvious one – you need to set it up if your client doesn’t have it up and running. Google Analytics is essential when it comes to analyzing how well content is performing, the keywords thanks to which people find you, the time they’re spending on the site, and where they’re coming from (location). 

It might be pretty basic compared to others, especially in terms of its interface, but there’s nothing more effective than Google Analytics. 

Plus, a lot of the data you will see here basically contradicts the one you’ll find in Ahrefs, for example, since the organic traffic estimates in Ahrefs are always about 2 to 3 times lower than the real traffic a site is getting. 

Sitebulb

If what you have to do are site audits all the time, you can definitely make use of Sitebulb. It’s perfect for analyzing anything from broken internal and external links, finding duplicate content, pages without meta tags, incorrect H1 and H2 placements, as well as a variety of security issues and 404s. 

SE Ranking

One of the best things about this tool is that it is extremely affordable, with the basic plan being priced just under $10. To handle several different websites, you will have to get the bigger plan, but that one also costs under $50. 

With its competitor SEO research, keyword suggestion tool, historical position tracking, and backlink explorer, SE Ranking seems like a pretty good piece of software to consider. 

Furthermore, it integrates with Zapier, which means that you can use it alongside Salesforce, Google Apps, HubSpot, and other apps. 

If you’re just starting out your SEO adventure or you want to manage your own website, SE Ranking is definitely designed for beginners and intermediate users, so it’s worth keeping in mind. 

Woorank

Although it might be less known compared to some of the other tools we’ve mentioned, Woorank is a quite effective checker and audit tool, which can provide you with data in just several moments. 

It’s capable of telling you the number of organic keywords a site is getting ranked for, an estimate of the monthly SEO clicks, a website’s age, and other info. 

It’s also got a Site Crawl Analysis feature that you can use for your own site or that of your client to make sure that there aren’t any technical problems lurking in the dark. 

What to look for in an SEO reporting tool

There are some general things that you should be on the lookout for when choosing between one type of SEO reporting software and another. These are the following:

  • User interface
  • Ease of use
  • Features
  • Value offered for the money
  • Integrations

All of these matter a lot. Some might think that the features are only important, but if the user interface is awful and you find it very hard to utilize the tool, you are going to want to switch to something different no matter how great the features of the first software might be. 

Needless to say, most SEOs and startups have to consider their budget, so they have to decide between getting a paid subscription that sets them back $100 or $700 a month – it can be quite a difference for someone starting out. 

SEO reporting template

If you’re new at this and you don’t know what SEO reporting templates are supposed to look like, here are some basic things that should easily come across from your report:

  • Insights – the data itself is important
  • The progress you’ve made (you can compare month to month results)
  • Advice for your client’s team or your strategy for the upcoming period

There’s a pretty good template available on the Ahrefs blog, so you can use that if you don’t want to create your own, especially in the beginning. 

Need help with your SEO or perhaps you need detailed consultancy as to what a report should contain? We have lots of plans available. Get in touch to find out how we can be of assistance!

 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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