Local SEO Link Building

When it comes to link building for your local landing pages, it might be less difficult than you think. Depending on your industry and the amount of competition that exists in it, you might not even have to spend a fortune on the backlinks that you get. In today’s article, we’re looking at several tips and tricks for local SEO link building. 

Link building for local SEO

In terms of the number and authority of local SEO backlinks that you will have to acquire, everything boils down to competition. For convenience, I will use an example in this post, and it is that of Cheshire Plumbers.

This is a quite uncompetitive niche, so besides the content and some good on-page optimization, there aren’t too many things that one might have to do, local SEO-wise. 

If you want to rank on a specific keyword, the first thing you should do is to check your competitors’ landing pages in a tool like SEMrush or Ahrefs and find out how many backlinks they have pointing to their pages. 


The first thing to do, from a link building perspective, is to build out some citations. Citations can help you get both niche-specific and geography-specific links pointing to your website. 

On SEO Builder, you can get one of the several packages available, many of which are actually pretty affordable. Depending on your budget, needs, and competition, you can usually do quite well with the small package. The Prestbury Plumbers example would definitely do well with the small package. 

citation building

Citations are the first type of links that I would personally build as they are capable of giving your domain a little boost, at least to some degree. Once that is done, you can start building other links. 

Types of links

As you might know by now, not all links are created equal. Some have different metrics, some can be relevant, and some can be links that you would never want pointing to your site (such as PBNs). 

Specific and niche-relevant links offer the best results, and sometimes this is true even for backlinks that come from lower DR domains. Ideally, you should aim at getting links from DR 30 or DR 45 domains. 

links for you

Links for You sell a variety of links that are all indexed and spam-checked and that also get a good amount of traffic. These can be relatively helpful for your local SEO, and they aren’t going to create any problems as they are effectively guest posts. 

If you buy a couple of such links, it’s likely that they will propel you to where you have to be. 

Press releases

Another type of backlink that you can get for your local SEO campaign would be press releases. You can order these on sites like Legiit.com. 

The idea is to have a mix of links, not just a single type so that they appear as natural as possible. PR links on Legiit.com can cost as low as $87 (for good-quality ones) but there are cheaper ones available, too. 

legiit link building

You might want to use different vendors for niche edits and other such links. They will all assist you in moving up to the next level. 

Different link tiers

Besides guest posts, niche edits, web 2.0s, citations, and press releases, there is another way you can get your local SEO page ranked well. If you’ve built a good link, you can always get PBNs or other types of cheap links pointing to it to indirectly improve your rankings. 

Read more: SEMRush Traffic Analytics Tool

How many links should you build every month?

The answer to this question is that it depends on how competitive your market is. You might have to build just five links per month and even drop it to one or two per month, in some cases.

local seo link building

However, in competitive markets, you will be forced to do more. My personal advice would be to mix it up, get some more, and see where that takes you. Needless to say, you can also do some organic outreach besides getting niche-relevant listings in various directories. 

In the end, when it comes to local SEO, geography and relevance are the two most important factors to keep in mind. Purchase whatever links you need, and in many situations, you can rank for years for specifically local stuff with your website. 

Don’t forget to give some link juice to your homepage so that you increase your domain rating, too. Spending a bit of money every couple of months on backlinks can be the right way of going about things, and it can also prevent your competition from coming and stealing your positions from you. 

If you need help with your local SEO building, feel free to reach out and ask about the services we’re offering.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 20 years.

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