KWFinder Review

If you’ve been looking for a keyword tool that doesn’t raise too many difficulties, especially for beginners, KWFinder might be the right one for what you have in mind. 

It’s packed with a plethora of useful features, but you can find out more about them in our KWFinder review below. 

KWFinder Review


Here are some metrics you’ll have access to if you decide to get a subscription and use this tool for keyword research:

Keyword SEO difficulty (it’s calculated a little differently compared to the keyword difficulty value shown by other tools, but we’ll explain more below)

  • Monthly search volume (on average, in the past year)
  • Average cost per click
  • Search volume trend
  • PPC competition

You can also organize your keywords with lists, but this is a feature you can conveniently use with other tools. A nice addition would be that KWFinder lets you find more ideas thanks to its Autocomplete feature. 

On top of everything, the tool is accompanied by a free SEO extension, which you can use right from Google Chrome if you don’t want to log into your account each and every time. The plugin allows you to visualize essential metrics of any site, and it’s all at a click’s distance. 

Thanks to the plugin, you’ll have access to anything from on-page SEO to the backlink profile and authority of a site. 

As for user experience, you’ll be glad to know that KWFinder is quite easy to use, even for people who’ve just started out a blog or online business. The interface is clean and user-friendly, and it doesn’t raise too many difficulties. It does this by not showcasing a lot of information all at once. 

Pros and cons

When it comes to the reasons you might want to try out this software, the interface and the numerous research options are two important ones. You also get access to good customer support, even though KWFinder doesn’t cost a fortune. 

However, it does come with several drawbacks, like any other SEO tool, for that matter. For instance, it’s not the best when it comes to performing competition analysis, and it definitely doesn’t address the needs of heavy marketers who run several different niche sites and want to have all the info at the tip of their fingers. 

KWFinder pricing

KWFinder is developed by Mangools, and in order to be able to get access to the tool’s features, you’ll have to get a subscription that basically includes other pieces of software, too. There are three plans available — the Basic, the Premium, and the Agency. 

The Basic costs just under $30 a year, the Premium costs just under $40 a year, while the Agency plan will set you back just under $80 a year. 

There are four tools available in every package, but the number of features you’ll be able to use depends on the plan that you have chosen. Here are those four tools:

  • KWFinder
  • SERPWatcher
  • SERPChecker
  • LinkMiner

KWFinder vs Ahrefs

Although Ahrefs is more expensive than the Mangools tool set, it does come with many more features, by comparison, and it returns more data as it comes with higher data caps in pretty much all of its plans. 

By contrast, KWFinder doesn’t get you the same results, and it feels like you could have done more with it. Moreover, the basic plan only allows you to perform one hundred keyword queries per day. 

On the other hand, the Ahrefs interface can be quite challenging for newbie users, whereas the KWFinder one is not. Plus, Ahrefs doesn’t have a free trial — you have to pay 7 dollars to use it for 7 days, but that’s not the case with KWFinder, with which you get a 10-day trial period. So, you can at least test it for free. 

SEMRush vs KWFinder

This comparison is rather similar to that we did with Ahrefs. SEMRush provides you with a plethora of features and information, but its interface might be a little hard to work with for beginners. Moreover, it costs a lot more (some of the plans can go up to $399). 

KWFinder is better for bloggers since it’s more user-friendly, and it’s also cheaper. It offers an accurate keyword difficulty score, which most users might not find while using SEMRush

The latter, on the other hand, is far better for marketers who run several different sites and have to perform keyword and competition analysis in a more detailed way. 

The good thing is that you can get a 14-day SEMRush free trial, and since KWFinder can also be tested for 10 days, you can conveniently compare the two tools without spending a penny. 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 20 years.

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