Infolinks Review
Infolinks is an advertising platform designed for publishers and advertisers. It’s been around ever since 2007 and to date, it is one of the largest publisher marketplaces in the world.
It’s available in over 120 countries. In today’s post, we’re putting together a short and clear Infolinks review so that you can tell whether you might want to monetize your site through this program.
Infolinks Review
Based on most of the information that we came across, the best thing about this advertising platform is that it is very easy to implement. The placements are also less susceptible to being hidden or blinded by banners.
On the other hand, Infolinks can look a little weird on a site, and the relevancy can be a hit or a miss. In some industries, you might not be able to find ads that are relevant at all.
Payments
Fortunately for advertisers, payments are processed through a wide range of platforms from Paypal to Western Union and wire transfers.
As expected, there is a threshold. You have to get to at least $50 in order to be able to transfer your money into your Paypal or bank account.
We haven’t found any info according to which the platform doesn’t pay its advertisers, so you can be reassured that it’s a real thing. There are charges for each type of payment you choose.
For example, you’ll be charged $1 for Paypal transfers if you live in the United States, but 2% to $10 if you live anywhere else in the world. Using Western Union can set you back as much as $15.
Pros and cons
One of the biggest advantages of using Infolinks to monetize your website is that you can use it at the same time with Adsense. It doesn’t go against any of Google Adsense’s policies, so you can have some peace of mind that you’re not going to be booted out of the program.
In theory, the platform creates contextual ads, so the users are always shown ads that are somehow relevant to them and to the content available on that site. You don’t get to handle the user’s data in any way, so you’re out of the loop.
Another pro to choosing Infolinks is that you don’t have to wait for a long time to become a member of the program. It usually takes less than several days to get approved. There are also no requirements for traffic, which is also beneficial.
On the downside, there have been reports of some ads being a little intrusive, which can be a significant drawback. This happens especially if you use the ‘InFold’ format.
Finally, if your audience doesn’t come from first-world countries, you’re probably not going to make a lot of money with Infolinks. Most of the ads are relevant to these users, not to those living in developing countries.
Infolinks vs Adsense
As previously mentioned, you can use Infolinks and Adsense on the same web page. However, there is a requirement you want to make sure you abide by, and it’s that the pop-up or whichever ad form you use from Infolinks shouldn’t cover your Adsense ads.
If you’re careful to avoid that, you’re not going to encounter any problems.
Neither have minimum traffic requirements. A difference between the two would be that while Adsense offers 68% of revenue to publishers who display content ads and 51% for searches, Infolinks offers 65-70% of all the generated revenue to its publishers.
How to get rid of Infolinks
Depending on how you installed Infolinks, you can either delete the HTML code provided by the platform or simply uninstall the plugin.
Some website owners might feel that the advertising service negatively affects their users’ experience, so they might want to remove Infolinks at one point.
Craig Campbell
I am a Glasgow based SEO expert who has been doing SEO for 22 years.
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