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6 Easy Ways to Drive Traffic to Your YouTube Channel

With an estimate of around six million of YouTube videos watched every day, YouTube is one of the best social media platforms that you have at your disposal. 

It can be an excellent source of traffic for bloggers and marketers, but it can also be a nice way of making an extra income for anyone out there. But are there ways to get free YouTube traffic?

If you’d like to know how to drive traffic to your YouTube channel, especially if you are just starting out, here are some tips. 

  1. Create awesome content

This might sound ridiculous, but it’s true. If your video content isn’t good enough, you don’t stand a chance on YouTube. You might get some views due to good YouTube SEO, which we will discuss in the sections below. 

But if your content isn’t offering any value and it’s also poor quality, you aren’t going to get any good results on this platform. Before starting to make YouTube videos, you should pick a niche that you’re really good at.

Then look at the ways you can help your audience. Everyone has a problem to solve, so try to create a persona of your ideal YouTube subscriber. Ask yourself what your unique selling proposition is and how you can create a video content strategy around that. 

Use scripts if you have to, but first and foremost, decide on what subjects you’re going to address on your YouTube Channel. 

  1. Use YouTube SEO

If you’re wondering how to get YouTube traffic, you should know that just by creating amazing videos and putting them out there you aren’t going to reach your goals. 

But what is YouTube SEO and how can you make sure that it helps you take your channel to a whole new level? Well, here are some basic things that you should look at. YouTube SEO does resemble regular SEO, to some extent. 

  • Your descriptions

Use your most important keywords in the first paragraph of your description. To search for YouTube keywords, there are plenty of tools that you can use, from good old KeywordTool to SerpStats or TubeBuddy. 

Avoid making your descriptions spammy and above all, avoid selling something in them. Don’t give your video away – just describe it in less than fifty words. If you want, you can also include your other social links

Adding hashtags in your description can also make it a lot easier for viewers to find your video. 

  • Your Title 

Use your main keyword in your title, but try not to overdo it. Most titles should be up to 60 to 70 characters-long, which would make up to around ten words. It’s not a bad idea to start with your keyword.

For example, if your keyword is ‘How to rank a video on YouTube’, here are some ideas:

    • How To Rank a Video on YouTube – Everything You Should Know
    • How To Rank a Video on YouTube – 10 Great Tips
    • How to Rank a Video on YouTube with No Money

  • YouTube Tags

The tags of your YouTube video should basically be your LSI keywords and primary keyword. Don’t use any misleading ones, particularly if your video isn’t about that topic. 

It’s both irrelevant and it will basically tell search engines that your video isn’t good enough or that you’re trying to be misleading. 

Other tips that we could give you in terms of your SEO would be to create a custom YouTube image (and use your keyword in the image title, if at all possible) and optimize your playlists to keep everything neat and organized. 

  1. Integrate Your Blog

If you are also a blogger and you’ve gathered a nice following or a decent number of email subscribers, you can also use that platform to drive traffic to your YouTube channel. Not only is adding videos to your content a way of making it more appealing, but it can also work to your advantage.

Avoid creating duplicate content, though, and always keep in mind that the video should be another, more practical way of explaining the topic without overdoing it. You can go into more detail in a blog post.

  1. Upload Frequently

You’ll get better engagement on your videos if you decide to create an uploading schedule. If you want to upload twice a week, for instance, you can let people know that you do that on Tuesdays and Fridays. 

As tempting as it might seem to upload as many videos as possible, especially in the beginning, you do not want to sacrifice quality over quantity. Choose a realistic schedule and correlate it with your content strategy

  1. Use Tools for Driving Traffic to Your YouTube Channel

We already mentioned TubeBuddy, but there are lots of similar tools that you can use. Most of them are paid, however, so you need to be prepared to spend at least twenty dollars a month. 

TubeBuddy can tell you what the right time to upload videos would be for your channel, what tags you should consider using for better rankings, and many other YouTube traffic stats that you might not be aware of. 

  1. Interact with Your Viewers and Other YouTubers 

One of the best YouTube traffic sources that you can use is the other channels in your niche. Of course, it takes time and a lot of effort to grow your channel with this method, but in the end, it’s one of the most effective ones. 

Your interaction with other users can have a significant impact on your channel’s popularity over time. Subscribe to other YouTubers that have the same type of channel. If you’re having a hard time finding them on your own, just ask your viewers for recommendations.

Instead of spending your money to buy YouTube traffic, interact with the community you might have already built and ask them to help you to increase your subscriber number. Try to reply to all comments, if you can, and if that’s not possible, you might want to consider hiring a virtual assistant to do it for you. 

Final tips

Here are some other tips on how to get more traffic on YouTube in a nutshell.

  • Use Live Streaming
  • Experiment with Facebook or YouTube Ads
  • Create an intro video to increase your views and subscribers
  • Collaborate with other YouTubers on making videos
  • Optimize your channel description and biography
  • Use custom thumbnails 

 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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