What is The Best Etsy Tag Generator?

If you have recently started selling your products on Etsy and you don’t know how the whole keyword research process for this platform might work, you’ve ended up in the perfect place. 

There are many tools out there for Etsy SEO keywords. A free Etsy tag generator usually comes with limited features, so it might make sense to invest in a paid tool. But which one should you consider and which ones can you do without? 

Read on to find out what the best Etsy tag generators are these days!

A note on the best Etsy tags 

Lots of Etsy sellers actually don’t know that they can use tags to their advantage and many don’t even use keyword tag tools, which is a shame — as this will inevitably lead to their shops not ranking for any search term. 

Before we move on to our Etsy SEO tag generator list, we’d like to note that there are several elements in every listing that can make the difference between successful sellers and those that could see better days. 

These are the following:

  • Description
  • Product title
  • Category
  • Keyword tags 
  • Attributes (which you’d use for things like the holidays)

Out of all of these elements, the keyword tags are perhaps the most important ones. You are allowed to use up to 13 tags for every listing, but you have to avoid being superfluous. 

Do not use exact synonyms as this will get you nothing — it’s better to be descriptive and stick to as many long-tail keywords as possible. Your Etsy store, not just your product listings, also needs to have an accurate description where you are allowed to use your keywords, too. 

Another aspect we have to note here is that you are allowed to change your tags even after you have posted a product listing — you can do so in the Shop Manager section of the dashboard. 

Picking the right Etsy keywords

Several ways of finding the right tags to use on Etsy would be to look at your competitors and their descriptions, avoiding irrelevant search terms, and above all, avoiding using any spammy tactics. 

In general, it’s a good idea to consider your ideal buyer persona when picking your tags — what are they searching for, what are their interests, where do they spend time online, what words are they more likely to use?

Having a look at the most searched keywords on Etsy with a tool or just by using the platform’s search bar is another tip you should definitely make the most of. 

Etsy tag generators

Etsy keyword tools are fairly new compared to others, and while you can definitely get some clues as to which search terms might stick and which ones might not by using tools such as SEMrush, Ahrefs, or even Google Keyword Planner, you aren’t going to get specific ones for the platform. 

The following tools are, of course, aimed at Etsy tag discovery and that’s their primary purpose. But more often than not, you’ll discover that they can do more, and these features are all geared toward helping your shop rank better than your competitors. 

Etsy Keyword Tool

We decided to start with this one for the simple reason that it’s made by Etsy, which means that the data should be accurate enough, and it also helps with improving your shop in several different ways. 

For example, the Etsy Tag Generator Tool can suggest the right keywords to you keeping in mind that most of the information is pulled from Adsense. 

If you didn’t know, Etsy also has a very useful Help page where you can go and read a lot of info on how you can make your listings really stand out from the crowd. 

While it is a good tool for folks who are just starting to sell their products on the platform, you will quickly realize that others are far better and also give you much more information — but it does the trick for total beginners. 


The only drawback to trying this tool would have to be that there is no free trial available, so you can’t first test it out and only then decide to spend your hard-earned cash on it. 

But Marmalead is quite useful when it comes to keyword tag discovery and brainstorming product ideas. Lots of other features are available on this platform, and they range from analyzing product seasonality to checking on your buyer engagement. 

Etsy tag comparison is also made easy thanks to Marmalead, so we’d say that it’s worth giving a shot, especially if you have found yourself to be disappointed in other tools. 


This affordable tool has become quite popular in the past years or so. Some argue that it is perhaps the best Etsy tag generator currently available, and for a good reason, too.

eRank lets you select the best tags that work with your shop and products. There’s a plethora of other features that you can make the most of, such as giving you suggestions for standard words such as ‘backpack’ or ‘bookmark’. 

The dashboard gives you useful information such as the Etsy competition (and needless to say, if you’re just starting out, you should aim at the search terms with the lowest competition possible), the search trend, the number of average searches, and a detailed analysis of the keyword, too. 

eRank costs $5.99 per month for the Basic plan and the Pro sets you back $9.99 a month. There is a free version available but we’ve found it to have quite limited features compared to the paid one. 

Sale Samurai

From shop analytics and business automation features, Sale Samurai is going to assist you in finding the right tags that can make a difference in ranking your product listings. You can both use it for actual keyword research, but you also have the option of filtering between the terms that are discovered. 

Although it’s slightly less affordable compared to some of the other tools listed here, we’d say that Sale Samurai is at least worth looking into. The subscription costs $10 per month and if you decide to pay for the whole year, you’ll pay less. 

Merch Titans

This free software allows you to have a look at the most searched keywords on Etsy, so it can be quite helpful when you’re starting out and have no idea what tags you should utilize for your products. 

You do have to register for an account if you want to get as much data as possible, but you can do so in several minutes. Also, once you’ve completed the process, you can get access to over 100 tag ideas for each search term you research using this tool. 

Merch Titans is quite basic compared to other pieces of software in the same category, since it is not going to suggest any other keywords to you or give you info such as the search volume for each term, difficulty, or anything else. 

Printful Keyword Scout

This dropshipping platform integrates with the Etsy platform and it even comes with a tag generator. There’s not too much to say about it other than the fact that it gives you all the info you need to take your listings to a whole new level.

One thing that we do have to add about Printful’s Keyword Scout is that it doesn’t come for free. There is a trial available, but once that period ends and you’ve tested out its features, the software will set you back up to $60 a month, which can be quite disheartening for an Etsy seller that’s just starting out. 

Keyword Tool Dominator

If you’ve been researching Etsy tag generators for quite a while now, chances are that you might have stumbled upon Keyword Tool Dominator before. While we definitely recommend it for complete beginners since it doesn’t cost anything, it does have a series of limitations.

First of all, even though they do have an Etsy keyword tool, it’s not mainly focused on Etsy, so you’ll have to do your best at telling whether the data is accurate and works for your shop or not. 


KeySearch is worth giving a shot, too, but what we’d like to note about it is that while it is first marketed as being free, you might be disappointed — you might get an email according to which the tool actually costs money, so you can’t test it out without spending anything. 

But it is quite useful in terms of suggesting keywords to you, and there are other things you can consider such as the competition, the way some search terms have evolved over time, and related tags that you might have more success with. 

They have a pretty helpful Tutorial section on their website, so at least you know for sure you aren’t going to have to go through a very steep learning curve. 

Alura Etsy Keyword Research Tool

This one is a fairly new one by comparison, but it still gives you all the info you need to get your Etsy SEO game working. For example, when you look for a search term, some of the data that the Alura dashboard displays ranges from that keyword’s views, competition, sales, category, and even the number of people that have picked the term as a favorite. 

The tool also gives you a clue as to how much the product in that specific category is usually priced — which can effectively tell you what price you should use, too. 

Something else that we liked about the Alura software is that it also comes with a Chrome extension. You have to go on an Etsy listing page and then click on the extension and it’ll tell you just what the best items in that category are, their average price, what sales they get, and the number of favorites they’ve gotten from Etsy users. 

There is a free trial available if you’d first like to test out some of the features. Their Paid plan starts at $13.33 per month and they also have a pricier one, which costs $19.99 a month and that’s specifically designed for new shops.

Etsy Search Bar

When everything else fails and you really don’t have the budget to get a paid tool, the best place to go to would have to be the platform’s search bar. Just type in your (very broad) main keyword and look at what suggestions show up. 

You might get a pretty good idea of what people are actually looking for and you might also be able to find several long-tail keywords, too. 

Once you’re done with that, you can use one of the free tools that we’ve showcased in this selection to understand if that long-tail search term is worth using or not (based on its competition, for example). 

A combination of all these tools

Some Etsy sellers are successful when combining a number of the tools that we’ve already mentioned, such as Shop Manager in Etsy, Marmalead for keyword research, the search bar on the Etsy platform, and also having a look at Pinterest and what’s popping up there. 

Use your creativity to try and come up with a list of tools that you can make the most of. For example, if you already have a Keywords Everywhere subscription, why not combine this tool’s features with whatever else you can get for free?

Also, what we’d like to add is that Etsy sellers can often get caught up in the keyword research process and believe that they have to spend a lot of money and test out as many tools as possible to really find the best one. The truth is that you can make the most of whatever you have available. 

If you already have an Ahrefs subscription for your handmade blog or website, you can use Ahrefs’ keyword research tool, at least for a couple of ideas. Don’t overcomplicate the process since you also have to focus on other parts of your Etsy selling experience, such as the quality of your product photos or the quality of your customer service. 

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