Awario vs Brand24 – Who wins out on Sentiment Analysis?

When it comes to that all important Sentiment Analysis, brands are spoilt for choice in terms of tools.  A quick Google search will throw up hundreds of results for Sentiment Analysis gizmos and agencies – which can make the process of choosing baffling for many marketers.  We’ve put together our comparison of two of the most popular tools out there to help you choose the right option for your business.

The Tools

Awario

Launched in 2015, Awario is a Belarus based software company specialising in data-driven business insights.  In 2019, Awario is best known for its sentiment analysis tool

Brand 24

Poland based Brand 24 was launched in 2011 and has grown from four developers to a team of 70.  Specialists in sentiment analysis, Brand 24 is one of the most popular media monitoring tools on the market.

The Comparison

To help sort the rough from the smooth, the following is a direct comparison of these two Sentiment Analysis brands to help you make the wise choice for your business:

Perfect Pricing

Awario 

Awario is available in three options, each with two price packages – all are billed annually and need to be paid up front.

Starter at. $29 per month or $24 per month

Within this pack, users receive:

  • One project
  • Three mention alerts
  • One lead alert
  • 30K new mentions every month
  • 5K stored mentions per mention alert
  • Boolean search

Pro at $89 per month or $74 per month

Within this pack, users receive

  • Three projects
  • 15 mention alerts
  • Three lead alerts
  • 150K new mentions per month
  • 15K stored mentions per alert
  • Boolean search
  • Shareable reports, and
  • Data export

Enterprise at $299 per month or $249 per month

Within this pack, users receive

  • 10 projects
  • 50 mention alerts
  • 10 lead alerts
  • 500K new mentions every month
  • 50K stored mentions per mention alert
  • Boolean search
  • Shareable reporting
  • Data exporting
  • Account manager
  • White label reporting

Brand 24

As with Awario, Brand 24 offers the holy trinity of price packages as follows:

Personal Plus at $49 per month

Within this pack, users receive:

  • Five keywords
  • Five different users
  • 50K mentions every month
  • Data analysis
  • Updates at least every 12 hours
  • Mobile app option
  • Sentiment analysis
  • Slack integration

Professional Premium at $99 per month

Within this pack, users receive:

  • 10 keywords
  • 10 different users
  • 400K mentions every month
  • Hourly updates
  • Sentiment analysis
  • Data analysis
  • Slack integration
  • Mobile app option
  • PDF reporting
  • Social Media Reach
  • Extending limits
  • Live support
  • Opinion leaders
  • Networking Groups
  • Excel file export

Professional Max at $399 per month

Within this pack, users receive:

  • 25 keywords
  • 99 different users
  • 1 million mentions every month
  • Real-time Updates
  • Sentiment analysis
  • Data analysis
  • Slack integration
  • Mobile app option
  • Interactions tools
  • PDF reporting
  • Social Media Reach
  • Extending limits
  • Networking Groups
  • Live Support
  • Excel file export
  • Opinion leaders
  • Consultant

Brand 24 also offers a free, no obligation, 14 day trial – and you don’t even need to hand over your credit card details to take advantage of this.

The winner:  Although Awario’s monthly prices are cheaper, you do need to have the cash available to pay for a year up front.  It’s clear to see from the above that Brand 24, although more expensive, offers more value in terms of what you get for your hard-earned cash.    Brand 24 is extremely affordable, particularly in terms of features offered which we’ll get onto next.

Fabulous Features

Awario

  • Non-stop monitoring
  • Powerful analytics
  • Wide range of languages
  • Social selling
  • New discussions sent to your inbox
  • Boolean search
  • Important conversations listed first
  • Handy folders for an organised workspace
  • White-label reporting

Brand 24

  • Mentions Feed
  • Discussion Volume Charts
  • Mention Analytics
  • Influence Scoring
  • Sentiment Analysis
  • Smart Alerts
  • Data Exporting
  • Filtering

The Winner:  When it comes to the range of features, you get for your buck with Brand 24 as this brand is much more than just social listening.

Useability

Awario

Awario’s dashboard is straight forward and very easy to navigate, although initial set up can be a little tricky if you’re not techy minded.  Awario’s results are presented in clear and easy to understand charts for a fast overview of results.

Brand 24

Brand 24’s wide range of device compatibility means that setting up is quick and easy, even for those without a huge amount of technical knowledge.  The dashboard is straight-forward and, navigation throughout the site is simple and, really, based on common sense.

Accuracy & Reliability

It’s simply a fact of life that, as great as Sentiment Analysis is, many tools still have a long way to go in terms of recognising nuances such as irony and sarcasm in order to provide accurate and reliable results and, this is where Brand 24 tends to shine.  Although Awario covers more platforms, it may be a case that it’s spreading itself a little thin as Brand 24’s results tend to be more targeted, relevant and accurate.

Conclusion

To begin with, Awario is a really useful and eminently affordable sentiment analysis tool (as long as you can afford to pony up a year in advance).  A wide range of language options and user friendly interface make this a great tool for those just starting out in the world of sentiment analysis and social listening.

Although a little more expensive, Brand 24 offers great value for money due to its superior features, compatibility options and large range of language options.  The area in which Brand 24 really comes into its own is in that all important accuracy and reliability which, in our opinion, makes it more than worth the slightly higher financial outlay.  Brand 24 has enough oomph for any size of company within its great range of packages.ackages.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 17 years.

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