SEO Content Planning & Strategy with Viola Eva

Next up on the podcast was Viola Eva, Viola in recent years has been doing a lot of speaking events all over the world and has a great reputation for delivering solid tips and advice so it was time to get her on the podcast and find out more about what she does and where her main skills lie.

In the podcast, we find out more about how Viola sets out her content planning and strategy, a well organised and researched content strategy is important for any SEO campaign and Viola seems to have that side of things nailed. On the podcast, we spoke about the processes that she follows and how she is able to scale that side of things up alongside a number of other bits and pieces relating to the content and the strategies that she uses on a day to day basis on her projects.

Transcribed version below

So welcome to today’s podcast. I’m joined by Viola Eva, who I’m sure many of you have heard of. She regularly speaks at conferences all over the world, well-known in Chiang Mai. You’ve done DMSS  The Bali one I can’t remember the name of it.

So welcome to the podcast. How are things going?

Thank you so much, Craig. I’m excited to be here. Things are good. It’s a blue sky and sunny, which is uncommon for Berlin winter, so I’m in a good mood.

Just for anyone who doesn’t know who you are or doesn’t know a bit about you. You are from Germany, you were staying over in Asia for a number of years, which is why you’ve done Bali, the Chiang Mai conference thing and kind of stuff. And you’re now back in Germany for a while. How has that move been? How are you suffering or are you suffering from lack of sunshine because I suffer badly from that.

About Viola Eva

Yep. I do too. I do too. I understand. Yeah, I’ve been in marketing for a few years. And then in 2015 I left Germany and basically lived in middle and South America a little bit. And then lived in Bali actually for two years. And while this time started to get more and more into SEO, SEO consulting, building a small agency. And basically a little bit more than a year ago, I started building my own brand, my own agency called Flow SEO.

And then also after being in Asia for a long time and Bali for a long time enjoying the sun, enjoying the yoga, the healthy food, et cetera. At some point, I feel like I need to check out what’s going on in Europe. I need to see what’s going on in the real world. So I’ve been back ever since. And Berlin has been treating me very good. A lot better than I anticipated. And I’m having a lot of fun here.

So you were saying there that you have been, you’ve been in marketing for a while now. Marketing is obviously a very vague term. And obviously I’m also in marketing, but my strengths are probably not in technical things like you. The content strategy probably I’m quite weak at. I’m probably all right at it, but we’ve all got our own strengths and weaknesses. I’m more of a link builder, affiliate guy, less structured if you’d like than maybe someone like yourself. So what exactly as you are… People say I’m an SEO, but obviously we haven’t considered you to be more technical structured and stuff like that. So for anyone again who doesn’t know exactly where your skills lie, what would you see you’re best at?

Project Managing Digital Teams

I think my background is more a general digital marketing strategy and then also project management of marketing teams. So I often have in my previous jobs in startups, Berlin I was leading more of the marketing team and then overseeing different types of people doing different things. And my kind of getting into the nitty-gritty and the details is more, let’s say a newer development off the last few years. So on the SEO side of things, the things that I like and I think that I’m good at, it’s more, yeah, like you said, it’s a strategy, it’s about planning and structuring a website. It’s about planning and structuring content, that sort of thing. And then I have my team, for example, who is doing the backlink building. So most of the times I help clients with strategy, technical analysis, creating a roadmap, showing where do we want to go.

Content Planning for SEO

And then I also give them a content plan. But most of my clients have an in-house marketing team with content writers so that they will actually be writing the content. And then we kind of come back with the tasks that people don’t love so much like on-page optimization, back-link guest posts, that sort of thing. And this is how it works. Usually the first couple of months, three months, it’s more strategic, more technical. And then on a recurring basis, we move more and more towards on-page SEO and back-links whilst the client’s marketing team will produce the content.

Yeah. So there obviously is a process there. And obviously I think for anyone out there, you probably need what you do first and foremost. I know loads of guys who just build links and have only got five pages and I’m, “What the hell are you doing?” But for guys like me, when I blog or when I go to an amazon affiliate website, I go, “Oh!” I just think of an idea and start just putting content out there, and people like you would probably see that’s madness. The hackathon come from a planning. But what I’d love to know from someone like you is how far ahead do people like yourself a content plan for. Is it a six months plan you’ve got, or tell me a bit more about how that actually works?

Content Structure for SEO

But the way I look at it, I think links are amazing and they work super-well and there’s no way around them. But I do think to get the foundation right and to get your content structure right kind of, it’s like an accelerator or a break for your link building. And basically I think websites for sharing content can be a rising tide for all your links and just make it all so much more effective. And then the other thing I always say is at least content and your website, that is in your control, right? You can do and implement and make the changes that you want to do. You’re not reliant on someone else building a link to your website. So that’s why I like cleaning up the website and the content first. And usually, I work roughly I’d say, in quarterly iterations.

So I’m trying to implement objective key results and initiatives roughly for a quarter. And then it really depends kind of on the website. So if I come across someone who has a pretty small website and by small I maybe mean less than 50 to 100 pages on the website, then we’re really going to start pushing content production really, really hard for the first quarter. Or maybe even the first six months we’d predominantly, you’re going to push for content production. If someone has four or 5,000, 10,000 pages, it’s going to be probably more about cleaning up content, updating old content and migrating two pieces into one, deleting some content. So it’s not going to be so much about writing, writing, writing. It’s going to be more about cleaning up and organizing and doing a content audit and content optimization.

And then yeah, I would say roughly yeah, I will write content, I will have in mind a website structure that I want to go after and kind of what are the main categories that we want, what are the main keywords that we want to go after? Do they already have a page? Should we need to create a page and then probably do a content plan for two, three months. Work on that. Then update that. And it also depends on the capacity of the client. It’s obviously very different if they have one writer or if they have five.

The process given to Content Writers for SEO

Yeah, so that was going to be the kind of next question I’ve got, say, for example, I’ve got five content writers and followed your method of planning your content over the next quarter, doing keyword research, come up with some ideas. What is your process like? Do you have apps or is it a tool out there that you use to be able to piece this out and then send it over to the VA’s for content. Can you tell us a bit about maybe some of the technology you use behind that?

Right, right. So I think in terms of doing the competitor analysis, doing the keyword research, using a tool like a Ahrefs or Semrush, that have a great keyword database to figure out what’s out there, what is difficult, what’s the search volume? And then actually just put that in a spreadsheet. And I actually, you will do most of my content planning also in a spreadsheet. So I basically, first I’m trying to figure out what are the main categories. So if I don’t know if people want to call that silo structure or however you want to call it, It’s what are the three to five clearly distinct main topics that we’re talking about? So and this is already something then you figure out that maybe people haven’t thought about it or haven’t thought about it, that structure.

So this is going to be more like a pen and paper, kind of like brainstorming, discussing with the client, figuring out where’s the focus of their business and then figuring out what are the three to five main topics or main categories that we have. And then using the keyword research to find the target pages that we want to create within that. And I basically do content planning. It’s a huge spreadsheet list that will tell you the main keyword, the supporting keywords, the silo in which it needs to be placed, some information on internal links that needs to be done, like this absolutely needs to link to this one. It’s also going to have a checklist for writers, did you put the keyword in the page title? Did you use the supporting keywords in a sub-headline, et cetera.

Tools used to Project Manage Content Writers

And then personally for project management, I use the tool Asana and I really enjoy that. And then I have a few clients who are on Trello, which kind of works. So I set this on a list by the board, but it’s always similar. Kind of we have huge lists in the spreadsheet and the client and their content writers will review the list and then they maybe will say, oh, this one page doesn’t really fit our target audience or it’s not appropriate and we will swap it out. But once we create on that and then basically push it forward towards Trello or Asana to write the content.

And I basically, most of the content writers want to follow best practices, like I said, like optimizing headline one, just the homework that you have to do, but then kind of upload that, and then if we want to do more sophisticated things like the page Optimizer Pro or Surfer SEO  side of things, that’s normally something that we will do. Because for a content writer, it might not be so exciting pushing the keywords in the second paragraph, two more times, that’s not inspiring. But that’s something that we can do. So for the content writers, I want them to focus on coming up with a good editorial idea, writing a nice piece of content, structuring that while making that good. And then kind of tweaking the more sophisticated on-page SEO is something that we would do.

Yeah. Oh, it’s interesting you say that I was just curious to hear that give the content out, they write it, then you come back and you might do your server or POP. I’m really interested in whether you made that part of your content writers process. But I would imagine that probably slows things down a lot as well.

As I said, I do have rules, page title, headline one, first paragraph, supporting keywords and sub-headlines and in the body of the content. So, there is going to be some structure, but like I said, place in the keywords into content. You have to have a certain personality type to do this and not everyone who’s good with copywriting and writing good quality content is necessarily inspired doing this. Same with internal links. I do, everyone I want to link, for example, if we’re writing blog posts, which is more supporting type content, obviously I’m going to tell them to link to the SEO target page that is related to that and maybe to a couple of further related blog posts. But then if later I want to go in and I feel some things need to be changed or tweaked and this is also something that we would do.

How much content to put on a website per month?

So, it’s interesting as I say, I love hearing about how you structured the actual workloads as well. Now obviously out there in terms of content, you’re going to potentially inherit a website that’s got 25 articles on it. And you have mentioned that a really low amount of content. And this person may have a big budget and big aspirations to rank well. People out there have this… It’s not something I believe in but have this thing that you can only post five times a month or whatever. What is your thoughts or what is your findings from…? Obviously you’ve come on projects where you’ve been publishing large amounts of content. Are you just scheduling that out day-by-day or do you have a set limit that you’re only prepared to put one per month or…?

I don’t think that ever really happened to me that someone I would say produces too much content. So usually what I tell most clients is, sometimes people want to wait. So for example, I give them five content pieces and then maybe they have three done after a week. And then the writer goes on holiday and they’re, “Oh, not all five of them are done. I have to wait.” And I’m, “No, just put them live,” three content pieces live is better than no content piece life. So in most cases, I push basically, take it step-by-step. Don’t take 20 content briefings, write 20 and then feel like you have to wait until all of them are done and then put them live. If you have three or four done, you can start uploading and getting them going.

But I mean if it happens to be that you have 20 articles on the same day, I’m not necessarily against uploading them at the same time also. But yeah, in most cases it’s more, I feel I’m more pushing people to put stuff live earlier and put stuff live step-by-step. That seems to be a more common issue than people having too much content and I have to slow them down.

Where to find the best SEO content writers?

And so one question I’ve got for you, and it’s not really relating to the content as such, but you are probably best equipped to answer this because you’re dealing with content writers all of the time. If for example, and I’m assuming you outsource a lot of content and stuff like that to various parts of the world, where do you find the best content writers? Because I’ve heard people saying South Africa is the place to go, people been to the Philippines is kind of not so good because their first language is not English and so on. So what’s your kind of findings on where to find those people?

Good question. So, everything that happens on-page, so that’s usually the client’s marketing teams. So because I work with a lot of Americans, they actually often have an American marketing team and American content writers. So my team mainly writes guest posts, digital PR, that sort of thing. And it’s kind of a mix. I have a mix of Serbia, Austria and the U.S. actually. So this is where my team is from. And I found them on all kinds of places. Whether that’s a platform. So for example, for more of the remote work types. So there’s for example, there’s Dynamite Jobs, there’s Job Rack, which is an app workforce focused on Eastern Europe. Actually, my editor and one of the main editor, main digital PR person, I think we originally met on Upwork. So it’s been kind of a wide mix.

I liked giving people test pieces quickly and I always do paid test pieces also. And then kind of see how does that working relationship look like? Do I want to continue with these people? I’m actually, Matt recommended me to Facebook group Cult of Copies. So I also had a few people from there before. But yeah, I think it’s kind of, I pretty quickly see if someone works the way, I like it and if we’re in a good flow. So I’m not really focused on one platform specifically.

Yeah, I say again, curious. Sometimes the obvious is right in front of you just grab an American writer rather looking for this special country that’s got all these amazing writers. I think we’re obviously in the UK, most of the guys that I talked to always say where’s the cheapest and where’s the… Where’s the cheapest and the best? It doesn’t always tie up like that.

I mean, for example, English is not my first language either, right? So I’m even having… My own content needs to be edited because there’s going to be some spelling or some grammars that are that’s going to be off. So, I like having a native English editor or writers as well. Just, yeah, because I know I’m going to make some mistakes with grammar and I need to iron that out. So if I publish a guest post on someone else’s website that I actually write, when I do the stuff for search engine journal, et cetera, I still need to get that edited so. And all the content that I do is always going to be edited by a native speaker.

Should I use Googles NLP tool on my content?

And so what I want to go onto next in terms of content, is you obviously mentioned when we were talking offline about Google’s increased entity understanding, I’ve had other people on the podcast talking about using Google NLP tool and all that kind of stuff. And I’m just curious to know obviously, these technologies and everything else and Google’s understanding of what’s going on is increasing day-by-day I’m sure. How does that fit into your system, your content planning? So I want to talk to you a bit about that and what your thoughts are on stuff like that.

I think you’re actually right with what you say with the NLP, with the natural language processing. People are talking about how well is Google actually understanding the content? It’s obviously different Google going in and counting ranking factors, oh, this has 20 links, the keyword is used 18 times. This is on HTTPS, this is Google counting ranking factors. It’s more like a mathematical equation. And now Google is getting better and better at understanding content and it’s better and better at understanding pseudonyms and variations. So that’s maybe the first thing, right? Now it understands that a luxury hotel, five-star hotel and boutique hotels seem to be related concepts, which may be before it didn’t really understand that this was even a similar thing. So I do think for example, writing one page for every long-tail keyword, these are just things that are not going to work anymore because Google understands variation and synonyms.

And I think the more interesting part today is it also starts to understand relationships between concepts. So I think whether people talk about natural language processing or whether they talk about entities, what they’re trying to say is that Google is starting to understand the relationship between concepts. So it’s understood that, I don’t know, what people always say, is like mother and father or king and queen, that those that kind of entities at an equal level. And one is kind of a masculine one is feminine, and Google is starting to pick up on that. So for me this is great, because it means that you kind of work a lot more targeted and a lot more precise in many ways. So when you talk about content production and oh, we have to write so much content, et cetera. So it’s not necessarily so much about hammering 20 blog posts for every long-tail keyword but creating one kind of cohesive evergreen things that has as well, respects the characteristics between the different concepts.

o what if, for example, what I usually say is if people have a website about food and then you want to make sure that the categories I mentioned before that are clearly distinct, it’s maybe it’s something like fruit, meat and vegetables. And then obviously if you write a piece about apples, this needs to live within the fruit universe. And Google understands that apple is kind of a child, a fruit and so I think for someone who likes structure and for someone who likes to be organized, it’s great because you’re starting to understand that Google is very OCD and the more you can respect that and the cleaner you can be, the more you avoid keyword cannibalization, duplicate content issues, similar content issues, and basically helping Google to meet search intent, which I think is the ultimate goal.

And I’d love to know. So obviously, we all think, or we all are seeing Google’s understanding really good. But it’s getting better all the time. But I had someone, a previous guest on Cindy Krum and she was talking about the NLP and stuff like that and Google’s standard of language. And there was an example, I can’t remember exactly what it was, but adding capitalization then allowed Google to give that a definite meaning that that particular sentence meant something else because of a simple capital letter. So are we as digital marketing people expecting too much from Google just yet? Because people, you’ve seen them all over the stages when we’re talking Google NLP, Google can understand everything. They can do that, they can do that. Do you believe Google really is that good or are we, are we giving them too much credit just now? I know they are getting better and they will get better and we have to plan ahead for them. But for me, I don’t think they’re quite there yet.

Right. So I think people overestimate and underestimate it at the same time. What I mean by that is I’m not an academic, right? So their research paper on how that and those algorithms have improved and what they can and cannot do and how they understand the relationships. And I mean you, for example, we met at a conference in Milan and you saw Kyle [inaudible 00:22:02] talk. And he’s been running around the world basically proving to us that Google does not read the content. Google is still not a human that understands content and can grasp the sense of it. But I think what Google is doing is it’s reading content, let’s say for this apple, it’s reading a content piece about apple and it’s obviously counting, understanding that the word apple is in there a lot and then maybe figuring out there should be something about apple juice and apple pie.

So I don’t think that Google really understands what the relationship between apples, apple juice and apple pie is. But I do think they count and understand and they see that if people talk about apples, they usually talk about apple juice as well. And you haven’t, so your content doesn’t seem to be relevant. So it still thinks it happens on a mathematical level of certain words appearing often enough. And Google is seeing this is what people also to talk about with the TFIDF. Whether you want to believe that or not is people see… Google knows that commonly when people talk about this, they also talk about these concepts and they also use these words. So if you’re not doing that, then Google doesn’t really understand that this is what you’re about.

Yeah, as I say, I just wanted to bring that up and not to throw a spanner in the works because I do believe Google are getting better. But I do think sometimes when you’re writing, you expect too much from them.

Yeah, I think this is multilayered. So if you just want to write content for Google, you can probably do it like Kyle does it and take pretty much any piece of content or a lower mix of content, put the keyword in often enough and you’re going to be ranking because this is how Google understands content today. So it’s probably not going to understand whether content piece is really high quality or whether it’s medium quality or whether it’s really, really poor. But I do think what it’s understanding more and more is for example yeah, if you’re using the same keyword on five pages across the website, whether you put an article about steak into the fruit silo, et cetera, and then these are things Google start to understand because they can count and correlate and see which things commonly appear together.

Future-Proofing your Content Writing

So I think basically the more structured you are, the more clean you are. And then obviously if you write nice content you’re just going to future proof yourself towards that development, which I think is just starting. I don’t think it’s at the level that some people make it out to be, but this direction we are heading. And I think ultimately you can’t forget, and this is why I always say I like mindful marketing and I always have in my presentation, I’m, “Stop breaking the Internet and stop spamming,” ultimately, and this is the point that everyone says is, ultimately you want someone to do something, you want a user, you want a customer, you want a client to sign up, book a meeting, purchase your thing, they will notice. So I think in that sense it does matter that quality’s on top and that things are clear and distinct.

I think sort of the keyword that you said there was future proof and we all as marketing people or SEO people worry about that one day you’re going to wake up and your ship’s going to be gone. Some up-link’s going to affect you. I think working towards that thought process of trying to do it the right way and not spamming is certainly the way I would have be looking to do anything that I owned anyway.

And I mean there are some loopholes. If you’re trying to exploit a loophole or outsmart it… There’s are certain industries and things where I think it’s great. If you find a good hack or if you find that loophole and especially for example if you’re in the affiliate game you might want to go for it, ran the site well, and then if it gets taken down in a couple of years you might be putting up a different one. But most of the clients that I work with, and I never really worked in the affiliate space, I don’t know the space well or the website serving space, are usually where people who build a business and they’re in the business for the long run and they have a team, their family lives off that, et cetera. So I do think in that sense, you’re probably better off not exploiting some loophole and just doing the thing, which just mean putting content out that actually makes users happy and actually satisfies search intents and, and go like that.

Yeah. I say it makes total sense to do it that way rather than the dodgy way for a quick result.

I mean it honestly, it always depends what your objectives are, right. But the way I work and the clients I have, I just feel that that’s the way to go about it.

What is the best amount of words for SEO Content?

Yeah. So finally before we go, I want to ask you some of these stupid questions that people ask all the time. It’s relating to content. I always get people saying what is the kind of best length of content? And there’s always these arguments. So I’ve seen this argument online of someone saying it shouldn’t be any more than 3,000 words and you’ve got people saying it can’t be… There are all these crazy figures out there. However, when I go and do research, some of the best articles that are ranking the best, for example, some in our industry, Matthew Woodward‘s get some articles out there that are 14,000 words long. What is your thoughts on that? I know it’s going to be it depends on kind of answer.

If I want to write some long-tail crappy Vlog, then 500 words might do it, we all know that. But in general, just for our, say it’s a blog tutorial from me, what would you be expecting…? If I was going to show someone how to do a GMB listing, how do you figure that you try and hit or you tell your content writers to achieve? Is it, 3,000, is it 2,000? What do you do?

I think just without having any idea what the keyword is and just is a blank statement, most of the time I’ll probably say something around 1,000 words but and then there comes a huge, it depends and I think so there are a few things I want to say about that. Firstly, long content and we’ve seen that in a BrianDean study, but also some stuff that, for example, the Authority Hacker guys have been doing recently is. So long-form content, you’re five, seven, 10,000 words, seems to be good for ranking for two reasons. Firstly, it seems to be collecting more back-links. So people seem to be looking more into the skyscraper to the long-form articles and then hence this piece has more back-links, hence it’s ranking better. So that seems to be one huge advantage of writing or maybe a long guide.

And the other one seems to be keyword count, right? So, if you have 500 words and you put your keyword 10 times or you have 10,000 words, you can probably put it 50 times without looking spammy. So long-form content also seems to be the opportunity to put the keyword more often without looking so spammy. So those are two things where I think that make long-form content useful. So, I like using them as link targets, et cetera. And then maybe use internal links, distribute links to elsewhere as well. And then the other thing is I’m very much aligned with these ideas of if we want to be successful, we got to look on page one and see what’s ranking today. Because people always have this idea, what does this keyword need? Does it need a product description? Does it need a blog post? Does it need a guide?

And they kind of, they’re like, oh, it’s a how to keyword. It needs to be guide. But this is just your interpretation. But it doesn’t really matter what you think it matter what Google thinks. So I think instead of looking on page one and then creating something that is on average, what page one length is. So is if everyone is having 2,000 words, you probably want to have 2,000, 2,200 or something like that as well. And then generally speaking stuff like product pages, et cetera, are usually going to be much shorter than that. So I think yeah, long-form content collects more links and it’s good in that sense. And then generally speaking for content length, I would check for page one average. And this again comes kind of back to search intent, because Google is putting this stuff on page one because it thinks that is the most relevant answer to the search query. So it gives you some indicators on what Google thinks is relevant.

Now, if you ask me personally, and I think people have been kind of overdoing with the long-form content. And I think we kind of see that with a lot of the things with the knowledge graph, with the featured snippet, right? So people are, “I don’t know, where’s the keynote from?” And then you click and it’s a 10,000-word guide and you can’t find the answer. It’s just not good user experience. And this is my tinfoil hat theory. This is also to raise knowledge graph featured snippet is Google is trying to provide fast answers because every fucking SEO content is so long. So personally, what I have been advising people a lot lately is to think about your long-form content, like a newspaper article. So the way newspaper articles work is they give you the main thing and the headline and then if you only read the first paragraph, it’s basically like an executive summary and you can already get the main point of the story if they’ve just read the first paragraph. And then if you want to understand more, this is where the entire newspaper article goes.

So I’m basically, instead of doing the regular kind of blah, blah blah, why is this happening? Long introduction wall of texts and then giving people the tips 2,000 words in.

I basically, I recommend people to satisfy search intent and give them the answer in the first paragraph. And I know that sometimes it cannot be done because the answer is more sophisticated. But in that case, I would recommend people to tell them when the answer comes. So tell them in the first paragraph, “I’m going to do some introductory blah blah blah,” and then maybe also have a table of content that allows people to jump to the right part of the text. So, but yes, so this is my tinfoil hat theory on people like more on mobile, people don’t have time, people are distracted. People are starting to want quick answers from Google again and then this is something that we’re seeing. So, if you’re riding a long-form guide at least give people their answer quickly.

Should you use a Table of Contents in Long-Form Content?

Well, that was going to be my next question for you was would you recommend that in a table of content to the long-form articles because I’m seeing more and more people doing that. Mark and various other guys who are all doing that. And I’m, should I implement that, should I not? But I think what you’re saying is right. More people do want the answer and straight away and can’t be bothered.

And the thing is, I mean ultimately again you want people to do something on your website, right? Do you want them to do a second click up, download something, et cetera? So what I always say, give them the answer and then give them a reason to stay. And I think withholding the answer it’s kind of the wrong way to think about user engagement. I think in most cases you can give people a preliminary answer in the first or second paragraph. But then there’s always there can be examples, there can be case studies, there can be graphics. There are so many other things to say that are worthwhile for people to stay read more, watch a video or click another article. So that’s my philosophy. Give them the answer quickly and then give them a reason to stay.

Well, it sounds like a perfectly plausible answer to me.

And by the way, I have to force myself. Sometimes if I write a guest post for someone, I catch myself doing the same thing, writing the, “Blah blah blah. This is important, this matters, you should think about it,” and I catch myself doing the same thing. You really have to force yourself to turn it around and give the value first. This is a mental practice even for me when I do writing.

No, that’s a good tip. A good tip. But sadly I don’t want to keep you all day. I do appreciate you coming on, but before we go do you offer these services to people or do you only work in your own projects? I’m sure you do take on clients and you do work with people. If so, what services do you provide and where does someone who’s listening find you?

Right, yeah. So my main business is an SEO agency, which is called Flow SEO. So you can find me at flow-seo.com. And basically we do pretty much what I described today is we help do the technical analysis we help building an SEO strategy, helping with content, structured content planning, and educating your writers on how to create content. And then basically help with on-page SEO and also back-links. And we maybe do that for digital businesses. I have a lot of software clients or SaaS, some eCommerce. So if that’s a website you have, if that’s a business you have and that calls to you, feel free to reach out.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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