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Essential YouTube Tools (for SEO, Analytics, Editing & More)

Whether you are looking to create YouTube videos to promote yourself or your services, or you want to put together a way of generating at least some additional income every month, this platform can help you do a lot of things.

But if you don’t know the basics or use any tools to better market yourself and rely on YouTube SEO, too, you will have a hard time building a successful channel. 

In today’s article, we’re looking at several different kinds of YouTube tools that can make you stand out from the crowd. 

Best YouTube SEO tools

TubeBuddy

The best thing about this first suggestion is that it is completely free and also quite easy to utilize. It is a browser extension that works with Chrome and Firefox, and that gets you all the features you need.

Thanks to TubeBuddy, you will be able to test your titles, thumbnails, tags, and descriptions, to see which ones can make a difference and which ones you can do without. 

Furthermore, it even comes with a scheduling feature, which definitely comes in handy for times when you are planning a trip, and you do not want to leave your subscribers hanging and waiting for your weekly video, for example. 

On top of everything, if you want to upload several videos at the same time, TubeBuddy lets you customize the description of each simultaneously – pretty neat, right?

vidIQ

Although there is a paid version available for this tool, the free vidIQ one can definitely assist you in improving your video rankings. It gives you access to heaps of keyword and tag information. 

With its assistance, you can also come across influencers in your niche and see what they might be doing and why they are so successful. You can also check the keywords of your competitors. 

Although the interface might call for a steep learning curve, you will definitely appreciate the features that vidIQ can offer you. The paid version gives you access to a lot more information, such as traffic and demographic metrics, or age and gender metrics. 

Google Trends

If you tend to create videos about new and upcoming events or whatever is happening in the world right now, you need to know what people are searching for. That’s where Google Trends comes in. 

It’s a completely free tool, and it lets you see if there is an interest in your topic of choice right now and how it has evolved over time. 

There’s even a YouTube search feature in Google Trends that you obviously can use to your advantage. Although it might not be the best tool out there in terms of the information it gives you, it’s still pretty useful, and more importantly, Google Trends is completely free. 

Keywordtool.io

We recommend getting the paid version of this tool to be able to access all of the features it can offer. But the best thing by far about Keywordtool.io is that it is extremely easy to use. 

This means that you aren’t going to have to spend a lot of time learning the ins and outs of the platform. Also, it gives you access to keyword data on other social media networks and, obviously, the major search engines out there, too. 

SEMRush

SEMRush has a Social Media Tool integrated into the platform, and it can tell you a lot of things that you might not know about your YouTube channel and how your videos are performing. 

If you also use SEMRush to manage your website’s SEO, why not make the most of the rest of the features it can give you? 

Some examples of what it can do for you are the Engagement Report, which lists the number of views, likes, and comments you’ve gotten in a specific period of time, and the Activity Report, which effectively lets you compare your videos to those of your competition. 

YouTube Search Filters

While this one isn’t an SEO tool per se, you can definitely use the filters that come built into the platform to look at your competition’s videos. Once you know the keywords you want to rank for on YouTube, you can see what’s been posted in the past week, month, or year, and look at the popularity of the videos you come across. 

You can also filter your results based on the duration and quality of the content and the exact type (video, channel, playlist, and more). 

YouTube Search Autosuggest

The Autosuggest feature definitely comes in handy for a lot of people, including those that watch YouTube videos on their TV, mobile phone, or computer. You’ve probably used it yourself in the past, and that’s because no one wants to type in the entire search term if they can just click on it. 

The YouTube Search Autosuggest can at least give you some new ideas on what videos you could create next. It goes without saying that it is also an indicator of how much people are looking for something in particular — if it doesn’t show up quickly, it might not be something YouTube users are exactly interested in. 

Best YouTube Analytics tools

YouTube Analytics / Google Analytics

Did you know that you can actually use Google Analytics to track the performance of your channel and videos? Some of the features obviously overlap between Google Analytics and the YouTube Studio one you might have already used by now. 

Using both is beneficial, without a doubt, and that’s because Google Analytics tells you how people find your videos using regular search and the YouTube Studio gives you information on how your channel is performing. 

Best of all, both of them are free, so why not give them a shot?

BuzzSumo

BuzzSumo is one of the best-known and popular marketing tools out there. The YouTube Analyzer, available in the platform, gives you access to a variety of features, from the ability to analyze specific videos to tracking your own channel and its performance. 

You can also look at what videos are popular for a specific search term and see what differentiates them in terms of comments, views, and ‘dislikes’. 

Social Blade

If you don’t have the time to start studying the works of a complicated analytics platform for YouTube, Social Blade might be right up your alley. It’s very easy to use, and it’s even browser-based, so you don’t have to install anything. 

You can look at anything from your channel stats (views, subscribers, and ranking). Feel free to use the same tool for discovering channels in your same niche and analyzing them, too and for getting predictions. 

One of the neatest features of Social Blade is actually the ability to put two channels side by side and compare how they work. You can compare your own channel with a competitor one, too. 

Tubular Intelligence

Tubular Intelligence is pretty easy to work with, too, and it also tells you almost everything you need to know about how your channel is performing. With its help, you can also find influencers you might be interested in working with. 

Also, they show you detailed information about your viewers’ location, age, gender, and a lot of other things. They’ll even tell you what other videos these people are usually seeing on YouTube so that you know how to customize your content accordingly. 

Brandwatch Consumer Research

While it might not be as well-known as some of the other tools that we have mentioned in this selection, the truth is that Brandwatch gives you a lot of insight.

You can look at anything from information on improving your descriptions and video titles to how many mentions you’ve gotten over time, how your marketing campaigns are performing, and even new ideas for creating new content. 

It’s easy to use, and it is pretty powerful, too, so you should consider it when choosing between other tools and this one. 

Best YouTube video tools

Using the right editing tools for YouTube can make you stand out from the crowd, and after all, that’s what you want, right? If your videos aren’t edited well, and you’re not getting people’s attention from the first minute of your content, they’re going to go back to the search page and look for another result. 

We’ve selected some of the best editing tools below, but we’re also including some platforms that you might want to use for getting audio effects and music for your YouTube content. 

iMovie

The reason we chose this editing software as our first choice is that it is incredibly easy to use. You can find pretty much any feature online if you don’t know how to add stuff to your videos. Besides, nowadays, iMovie comes for free with every MacBook, so if you’re already a MacBook user, why not take advantage of it?

You can also use the iOS version for your phone if you create videos by filming yourself with your smartphone. The coolest thing about iMovie is that it’s packed in features, and it has a very friendly and welcoming interface. 

Final Cut Pro X

This one is the favorite of most successful YouTubers, and for good reason, too. It’s got amazing esthetics, a very user-friendly interface, and it comes with heaps and heaps of built-in templates, too.

Besides, you can use it to color correct your videos, and you can simply upload your content directly to YouTube once everything is done. The downside is that it is only available to Mac users. 

Another disadvantage is that it doesn’t come with a dedicated save function, so you’ll have to do your best with autosave instead. 

Animoto

This YouTube video editor is another great choice, especially if you are on a tight budget and you aren’t willing to invest in a better and more expensive option right now. 

When it comes to its pros, you can export videos in HD, share on social media, and customize everything about your content, from the aspect ratio to the text and colors. It’s user-friendly and convenient, but it does have a number of limitations. 

Lightworks

This one is available for Mac, Windows, and Linux systems, so you can use it on pretty much any type of computer. It’s not as easy to work with as iMovie, but it has amazing capabilities. 

The downside is that the free version lets you export your videos only in 720p and if you want better quality than that, you’re going to have to get the paid version. The pro plan starts at about $20 a month. 

YouTube Audio Library

Now we’re getting to the part of resources that you will have to use to make your content as appealing as possible. Music and audio effects can be extremely important when it comes to increasing the way people engage with your videos. 

While the YouTube Audio Library wasn’t as good in the past, it now has hundreds, if not thousands of tunes that you can add to your videos. The best thing is that you don’t have to spend a single cent and they’re also royalty-free, of course. 

Also, if you’ve created a video that’s 2 or 3-minutes long, you can simply check the duration box in the YouTube Audio Library interface and find a song that (almost) perfectly matches your content length. 

The only downside to relying on YouTube’s Audio Library is that everyone else is using the same audio effects and songs, simply because they are free. 

Epidemic Sound

This is a platform that gives you access to dozens and dozens of thousands of songs and audio effects that you can add to your videos. It’s pretty affordable since it costs just 13 euros per month (for the Personal plan), but it’s not free, like YouTube Audio Library. 

The quality of the audio content is incredible — actual musicians create new songs for the platform on a regular basis. 

Artlist.io 

This one is pretty similar to Epidemic Sound. The royalty-free music and sound effects you’ll find on Artlist.io aren’t exactly unique, but you will be able to take your videos to a whole new level if you give it a try. 

When it comes to how much it costs, it has a somewhat similar pricing compared to Epidemic Sound ($16.60/month for the cheapest plan). 

But the greatest advantage to choosing either of these two last services is that the license of the songs is never going to expire, even if you decide to pick another service in the future. So you aren’t going to be breaking any rules by keeping the videos up on YouTube. 

Best YouTube marketing tools

Hootsuite

Hootsuite is probably the best social media tool in that it also allows you to schedule out your YouTube videos for times when you aren’t even in the office or at home. It also lets you share your videos or any other type of content, for that matter, on a variety of social platforms. 

You can manage several different YouTube channels if that’s what you offer as a service. The cheapest plan starts at around $20 a month. 

Brand24

This one can merely be used to check on what people are saying about your company or your name (if you own a personal brand). We suggest trying out the free version of Brand24 before you decide to get the paid one (it starts at $49 a month). 

CoSchedule

This is a pretty easy tool, but it can help you improve or create better headlines on the whole. It also gives you some pointers as to how you’re supposed to integrate keywords into your headlines so that you are found easier.

Agorapulse

This is a social media management tool that comes with some pretty nifty features, all geared at better managing your YouTube channel. You can quickly spot people’s comments that might be causing issues, identify trolls, and check on your mentions.

The tool allows you to manage several different social media channels at the same time, so that’s also worth keeping in mind. The downside is that it is not free – the medium plan costs about $100 a year. 

Canva

Canva is an amazing tool for creating graphics, whether you use Pinterest or any other social media networks. You can create your thumbnails with its assistance, and lots of features are available in the free plan if you can’t afford the paid one. 

Need help with your SEO or digital marketing efforts? We have lots of plans and courses available. Get in touch to find out how we can be of assistance!

 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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