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Why Email Marketing Is Important

Is email marketing dead? Some people definitely seem to think so. These days, folks are getting newsletters from hundreds of websites, and it can be very challenging for you to stand out. 

But targeted email marketing still works, and since 34% of all the people worldwide (that’s more than 2 billion) still use emails, you still have a good chance of reaching a lot of potential customers. 

In this post, we’ll look at what makes email marketing effective even nowadays, when people don’t seem to be reading a lot of emails. 

Benefits of email marketing

Whether you’ve been tossing and turning about hiring an email marketing specialist or you’d like to create your own email marketing funnel, you might want to know just what advantages you will get if you start tackling this type of marketing. 

In a nutshell, here is why email marketing is still relevant, and here’s what it can do for you. 

  1. It’s cost-effective

The email marketing cost of any campaign might surprise you, since in most cases, you will find it to be inexpensive. Compared to traditional marketing, which involves printing a lot of flyers and other types of marketing material, email marketing generates a lot more revenue and it’s a lot cheaper.

It’s estimated that for every $1 you spend, you generate about $40 in revenue with this method. With the right email list, the costs become even lower, and you get to build a better relationship with your potential clients. 

  1. It’s more effective than social media

As important as social media might be in any marketing strategy, the fact is that it doesn’t convert that well. It’s certainly excellent for interacting with your audience and making your relationships with your customers or followers stronger. 

But some studies suggest that with email marketing, you get acquisition of about 81% while with social media, that figure is somewhere closer to 50%. Retention for email marketing is about 80% and approximately 40-50% for social media. 

  1. It’s measurable

No matter the type of mass email marketing service you use, you’ll notice that it probably comes with detailed analytics. 

We’ll discuss more on the best email marketing platforms in a section below, but almost every email marketing software out there lets you track who opened what email, which links were clicked and which weren’t, and the number of people you’ve lost to unsubscriptions. 

A lot of other data is available with some services, such as the devices your emails were opened on, the bounce rate, the click-through rate, and much more. 

  1. It’s easy to use

Running an email marketing campaign really doesn’t call for a Ph.D. in quantum physics. Some platforms are very easy to get used to, and it takes little to no effort on your part to manage your bulk email marketing campaign seamlessly. 

If you seem to find it hard to handle everything yourself, you can get an email marketing manager. Besides, even if you are on a budget, you can use a freelance site to get a professional for affordable remote work. 

  1. It works with both web and mobile users

It’s perfectly natural for people to check their inbox on their smartphone or tablet these days, which means that your newsletter will reach them a lot faster. Back in the day, they would only check their email once in a while or every morning when they got to work. 

That just doesn’t happen nowadays — everyone is on their phone all the time, and they also check their emails. 91% of people who have smartphones also use their devices to access their email. 

Best email marketing platforms

If you have a lot of email subscribers, you can’t manually send all of those emails by yourself, and also personalize them properly. 

You should automate the process through an email marketing service, which besides helping you create eye-catching newsletters and sending them out, will also help you keep track of your email marketing campaign analytics. 

Here are a few examples of email marketing services that actually work and that make everything easy for you. 

  1. MailChimp

With over one billion emails sent every day using the platform, MailChimp is one of the most popular email marketing providers. The platform makes a myriad of features available and they range from contact segmenting, A/B testing, and autoresponders, to time-zone based sending. 

With the free plan, you can send up to 10,000 emails per month and grow your list up to 2,000 subscribers. 

  1. AWeber

Another high-quality email marketing service, AWeber has been around for over 18 years now. It lets you create newsletters with a drag and drop email builder, it comes with a wide range of pre-designed templates, and it offers plenty of integrations, too.

There are many other features that make AWeber the email marketing provider preferred by so many people. Try the 30-day trial if you aren’t sure whether you should give it a go. 

  1. ConvertKit

ConvertKit is the perfect email marketing platform for bloggers, vloggers, Instagrammers, authors, course creators, and many others who generate content online. It also comes with a visual builder, but its biggest selling point is that creating email automation workflows is very easy.

Try the 14-day trial if you’re looking to test it. 

  1. Hubspot

Like other options out there, Hubspot is very easy to use and connects to Gmail, Outlook, or G Suite. You can use the drag-and-drop email builder to customize your layouts, add images, CTAs, and everything else. 

The advanced analytics is definitely worth writing home about with this one since even the free version lets you track your emails accurately. There is no A/B testing on the cheap plans, though. 

  1. Drip

This is a very user-friendly tool for bloggers, vloggers, marketers, and people who own eCommerce sites. With its assistance, you can understand customer intent and behavior, and you can track a variety of metrics, too. 

How to make money with email marketing

If you still think email marketing is becoming irrelevant, you might change your mind if you find out that you can actually make a lot of money with it. 

Obviously, if you own an eCommerce store, you are going to do just that, but here are some unique ways you can use opt-in email marketing to create some extra income.

  • Sell a product, whether yours or somebody else’s
  • Earn commissions through affiliate marketing
  • Rent out your email list (some people’s email lists are so huge that they can rent them out for up to $5,000 and more)

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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