Why Content Marketing and SEO go Hand in Hand

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging with your website (all good stuff).

SEO and Content Marketing = two peas in a pod

First things first, let’s talk Content Marketing. Content Marketing involves creating and sharing content online such as blogs, videos, or social posts to create interest around your brand and business. While the way you craft your content and the copy of your website obviously have an affect on your SEO, it’s important not to forget about the quality and whether people will actually want to read/ watch what you have to offer.

While your content marketing should be crafted carefully to meet SEO requirements, such as by including keywords, the success and popularity of your actual content will be the real force behind the rise of your web page in the search rankings. As you continue to consistently upload content, and update your existing content regularly to ensure facts are correct and the information is relevant, your pages will be ranked higher based on the obvious care and attention going into your material.

So how can you get your content marketing in order?

*Enter ContentCal*

Social media scheduling and planning platform, ContentCal, simplifies the content creation process. With a visual colour-coded calendar layout, ContentCal makes it incredibly simple to check on your content and its status at a glance.

Not only does ContentCal save hours of time by making processes more efficient within your team, but there are also features for collaboration with the ability to leave comments, view activity feeds, and set up approval workflows to ensure none of your content is published incorrectly.

However, one of the biggest benefits of using ContentCal is its ability to aid in the flowing of the creative juices. Easily and quickly you can use placeholder posts to work out your themes for the months ahead. Asset folders in the Organise section of the calendar can also be used to store notes, ideas, and visual assets you might want to add to your content later on. Once your content is complete, you can then set live to post from the ContentCal platform directly.

With ContentCal by your side, and your content marketing making waves as a result, your SEO will be able to thrive and effectively bring new visitors to your site. Afterall, SEO is unable to work to it’s full potential without some great content to support it.

So if you’re looking for a more efficient intuitive way to plan and schedule your social media posts, have a look at ContentCal and see whether it’s the right solution for you.

You can sign up for ContentCal here.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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