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What Is an SEO Audit?

An SEO website audit can be essential when it comes to establishing what factors affect the way you are ranking. It can be performed when you start working with someone new, but it should be performed on a regular basis. 

In today’s article, we’re looking at how to do an SEO audit while defining the term in simple terms. 

What is an SEO audit?

Every SEO audit should contain three major parts: 

  • Technical SEO
  • Off-page SEO 
  • On-page SEO

Keyword and competition analysis can be added to the mix, but you first have to make sure that everything is perfect on your end. 

  1. Technical SEO

Indexability and accessibility are the two things you should focus on when performing a technical SEO audit. 

Indexability mostly revolves around the search engines’ capability to analyze and add your pages to their indexes. For example, Google’s crawlers might come and crawl your website, but they might be unable to index all of your pages due to various indexability problems. 

The way your site is crawled and indexed can be affected by anything from server errors and unsupported scripts to looped redirects. 

Accessibility involves anything from your meta tags to your XML sitemap, robots.txt file, and website speed. 

  1. Off-page SEO

Although some people prefer to do this part at the end of the audit, off-page SEO can be just as important as on-page SEO. In this part of the process, you’ll have to look at the links you have acquired, whether they are healthy or not, whether you weren’t the victim of a negative SEO campaign, and so forth. 

You can use a variety of tools for the purpose, such as SEMRush, Ahrefs, the Link Explorer tool by MOZ, and many more. You can either disavow the links (Ahrefs and SEMRush have disavow tools that are very easy to utilize) or try to get in touch with the webmasters first so that they manually remove your link. 

It can be tedious to contact so many people. Besides, some of them might not reply or might ask for a fee in order to remove your link. So using the disavow tool is a far better and easier choice. 

  1. On-page SEO

In this part of a white label SEO audit, you will have to perform a content analysis and also look at your internal linking. More often than not, people might add internal links in an attempt to tell Google what pages are important. 

While this mindset can be useful, it can also hurt your on-page SEO, especially if you link between categories. You should have a number of silos, all of which should have a set internal linking structure. 

As for your content, you probably know by now that using keywords is the best way to get your articles ranked – but people who don’t have a lot of experience with SEO writing might not know that the keywords have to be placed in at least one of the headings, your content, your meta title, and your meta description. 

Looking at your competitors and what they are doing can also be useful in this part of the process. 

SEO audit services

We work with a variety of customers from a range of industries, but our SEO audits commonly find errors that can be fixed easily. Get in touch today. 

 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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