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What Is a Good Bounce Rate for a Blog?

As challenging as it might be to measure, a blog’s bounce rate can be an indication of how you’re doing in terms of user intent and conversion rate. But how can you tell the difference between a good bounce rate and a bad bounce rate? 

To find out the answer to this question and some tips on how to decrease bounce rate on a blog, read today’s post.  

What is a good bounce rate for a blog?

  1. The average bounce rate

If you have recently started your blog, you should expect high bounce rates, sometimes going into the 80 percentile. However, the vast majority of websites that exist out there have bounce rates that range between 25% and 70-75%. 

Bounce rates that are anywhere between 25 to 30% can be considered unusually good. We might even go as far as to say that anything between 40% is still excellent since not all visitors that are going to end up on your site are going to be looking for the same thing. 

A too low bounce rate can reflect a relative lack of content on your website or can somehow tell you that you’re not solving users’ problems in a timely fashion or answering the questions they’re asking the search engines. 

  1. Types of bounce rates

When it comes to a good bounce rate for a blog, you’re probably looking for something specific such as the exact percentage. Here is a short description of how bounce rates are categorized. 

  • Excellent

Believe it or not, there are sites that have a bounce rate of under 10%. They’re pretty rare, but their content seems to appeal to over 90% of their visitors. Keep in mind that you can have a bounce rate of 0% if you have accidentally added the tracking code twice to your site. 

  • Great

A great bounce rate is in the range of 20 to 30%. This is what a good site with decent inbound and outbound links would have, with a decent number of events being tracked reasonably. In general, such a blog appeals to its audience and engages with it on a superior level. 

  • Mediocre

What does a mediocre bounce rate mean? Well, anything between 30 and 50% would be it, but that doesn’t mean that it’s necessarily bad. If you’re targeting a specific audience and you’re seeing it convert, that doesn’t mean that you have to have all users reaching your site wanting to spend a lot of time. 

So long as you’re getting targeted traffic and it generates the types of action you’re looking for, this bounce rate is still pretty decent. 

  • Poor

Anything between sixty and eighty percent is considered a generally poor bounce rate. The sites in this category don’t satisfy their users’ intent, they might not have good enough content, or their design might be lacking or putting off users in some way or the other. 

  • Broken

If you have a bounce rate of 90 to 100% on your blog, you’re either doing something wrong from a technical standpoint or your site is very bad. Most spammy websites have such bounce rates.

There is also the possibility of users reaching a 404 page where they obviously don’t find what they are looking for. Bad content, especially the one written in broken English or that’s been spun can also generate such high bounce rates. 

  1. How to reduce bounce rate on a blog

Improving your blog results in lowering your bounce rate and there’s no doubt about it. But there are also different methods of reducing your bounce rate and we’ll give you some examples. 

  1. Make sure that everything is perfect from a technical standpoint

Page loading is the first and most important factor that affects a blog’s bounce rate. In this day and age, when everything loads fast and nobody has enough time to wait on a site, users can leave in a matter of several seconds. 

Optimize your website as best as possible so that it doesn’t leave your potential readers waiting for it to show your content. 

  1. Encourage engagement

Besides having a clean website with a clean design, you should add CTAs to your posts so that your potential readers have the chance to engage and interact with you and the other visitors. Comments are a ranking factor, too, so you’ll rank better if you manage to get people to leave them. 

  1. Use an immediate hook

Your posts and pages should provide an answer as quickly as possible, even though that might mean that some users might end up leaving. In the first 200-300 words of every piece of content, you should offer some kind of value so that your readers feel satisfied. 

  1. Don’t let your users leave the site through external links

If you make your external links open in a new tab or a new window, you aren’t going to see the same low bounce rates. They might read the articles you’ve recommended, but they might also come back and express their views on that specific topic. And all that, on your site, if they still have it open in a tab. 

  1. Frequently link internally 

If your readers find other posts they might be interested in and they do so easily and quickly, you will significantly improve your bounce rate. Make sure that all of your pages and posts have at least one internal link in them, but don’t overdo it. 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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