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How to Use Longtail Keywords To Rank Better & Make More Money

What are longtail keywords and how can they help you? We’ll do our best to answer this question in today’s article, and we’ll also look at several benefits of using longtail keywords in blog posts. 

Keep on reading if you want to get more traffic and more earnings!

What are longtail keywords?

Longtail keywords are basically composed of more than 3 keywords. Here are several examples of longtail keywords that we’ve used while working on a golf website:

  • Best golf shoes for women
  • Best golf shoes for diabetics
  • Best golf rangefinder under $500

Compared to short keywords, longtail ones have a smaller volume, so you might not feel tempted to target them at the beginning of your journey of creating a niche website. 

Unfortunately, that is a huge mistake since your main goal should be to find longtail keywords that your competitors haven’t even created articles about. Everyone wants to rank on the first page with a keyword that has a search volume of over 1,000 a month, but it’s not that easy.

It actually makes more sense to find longtail keywords that are unique between each other (and that don’t risk giving Google the wrong signals in terms of what your posts are about) and create more articles. 

So long as you use the right internal linking process, you’ll be able to rank on most (if not all of those keywords) and even make more money than your competitors. 

Benefits of using longtail keywords

Here are some reasons you should consider using longtail keywords rather than short or medium ones. 

  1. Less competition

As we have already mentioned, people who build niche sites are less likely to want to rank on low search volume keywords simply because they want to target as many people as possible. 

The main advantage of using longtail keywords is that you have fewer competitors since not too many people are interested in creating so much content focused on low-search keywords. Plus, most of your competitors will be sites that don’t have a high DR or a great backlink profile — maybe they’re just starting out, too. 

  1. They’re more to choose from

The sky’s the limit when it comes to longtail keywords, and if you don’t want to create hundreds and hundreds of posts about each topic, in particular, you can create a broader one with secondary keywords in headings. 

For example, in an article titles ‘best golf shoes for women’ you could target other keywords such as ‘best golf shoes for girls’ or ‘best golf shoes for senior women’ or even ‘best budget golf shoes for women’. 

  1. Your readers are more likely to make a purchase

Whenever someone looks for something specific, they are far more likely to have better buyer intent. If you go online and search for the ‘best dehumidifier’, you’ll stumble upon a huge number of websites that all look like they’re selling something and that almost have the same format. 

Most people are looking for a short answer to their question, so they might even use a keyword like ‘what is the best dehumidifier for small rooms?’. If you do your best at providing an answer in your article, you’re likely to convince them to at least try out a model or the other. 

What’s the perfect longtail keywords tool?

There’s no such thing as a perfect longtail keywords tool, whether paid or free. You can, however, compare the search volumes that you can get on tools like SEMRush or Ahrefs, for instance, or use free tools that don’t even give you the search volume at all (we’d recommend against that, though). 

If you’ve ever used both Ahrefs and SEMRush, you might have noticed that there can be some differences between them. Even so, if the keyword has a search volume that’s higher than 100 per month on both of these platforms, it’s worth targeting. 

Here are some other tools that you might want to try out:

Tips on how to find longtail keywords

It can be challenging to come up with new blog post ideas or fresh keywords. We’d advise you to use your keyword research tool of choice and literally look at all of the results you get after using a broad term. 

Although it might take a lot of time and effort, this method is still more effective than anything else. You can select the KD (a lower one, obviously) so that you don’t have such a hard time getting ranked on that specific keyword. 

There are keywords that can be seasonal, or that can show up depending on what people are interested in at a specific time or after a product was launched, for instance. 

If you are in a particular niche and you’re actually passionate about it, you can spend some time on Facebook groups, Reddit sections, or forums to see what other aficionados might want to know. TIP: This is a great idea if you want to find ideas for supporting articles, too! 

Don’t create an article for every possible keyword

First of all, if you have a niche site, you should know that you can rank just as well on keywords containing the word ‘review’ or ‘good’, not just ‘best’. Limiting yourself to ‘best’-type keywords can make it almost impossible for you to beat your competitors.

Granted, these keywords have better buyer intent, but try to put yourself in the shoes of someone looking for product recommendations. You’ll soon realize that you can get fed up with Google results in a matter of just minutes since most articles seem to look the same if they target a ‘best’ type of keyword. 

Furthermore, another reason to avoid creating thousands of posts would be that you could easily become the victim of keyword cannibalization issues. After all, you might have to pay someone to create all that content, and it would go to waste if you realize that it’s not getting indexed at all. 

If you realize that keyword cannibalization is a problem for your site, you will have to go through a lot of work and effort to re-organize your website, create different landing pages, do more keyword research, and then use redirects. 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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