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How to Start a Beauty Blog

If you’ve ever wanted to start a successful beauty blog, but you have little to no experience when it comes to the steps you should take, it’s a good thing you’ve ended up here. 

In this post, we’ll tell you how to start a beauty blog and make money with several simple tips. Just make sure that you consider your decision and also think of the investments you must make before hopping onto this journey. 

It’s not as simple as some folks might think, and it takes time and effort to turn a blog, whether in the beauty niche or not, into a profitable business. 

How to start a beauty blog

1. Choose your platform

There is a myriad of blogging platforms that you can use nowadays, but the best site to start a beauty blog seems to be WordPress. It’s one of the most popular content management systems out there, and it’s not that difficult to learn. 

Other examples of CMSs are Drupal, Joomla, and MODx. Out of all, WordPress seems to be the most convenient one and some stats point out that over 70% of all websites that currently exist run on WordPress. 

2. Get hosting and a domain name

You could start a beauty blog with free domain and hosting, but it would make matters a little more complicated in the long run. Moreover, you wouldn’t have the same monetization opportunities as you would if you were to get your own domain and hosting. 

For example, if you use WordPress.com, a free platform for bloggers, you aren’t going to be able to display ads (use Google Adsense or any other alternative, for that matter). 

Decide on a blog name before anything else, and make sure that it’s catchy and that people can easily remember it.

Once you’ve done that, you can pick any hosting service currently available. We recommend Siteground as they have good customer service and a number of plans for all budgets. 

The domain extension also has a say when it comes to your blog’s future. If you want your readers to be international and you plan on writing your posts in English, it would be a great idea to choose a .com domain. 

You also have the option of building your blog on WordPress.org, and even though the business plans can be a bit pricey (around $250-300 a year), you could make use of a lot of features that you wouldn’t get with more affordable hosting services. For example, if you get the Business plan from WordPress.org, you’ll also have access to premium themes, without you having to spend a cent on them. 

3. Pick a theme

As you can imagine, there are many free and premium themes available for an alternative or natural beauty blog.  We advise that you get a premium one so that you don’t have to experience any security-related issues in the long run. Free themes are easier to hack. 

Here are some examples of fashion themes that you might want to try out:

  • Neve Fashion
  • Girly
  • Amalie
  • Clementina
  • Fashion Guide
  • Sleek
  • Ashe

The way the theme looks is important, of course, but you shouldn’t waste a lot of time picking one in the beginning. 

The site theme isn’t going to get ranked all on its own, so you’ll need content and it’s better to focus on publishing new posts regularly rather than spend a lot of time on your site’s design. You can gradually improve the design or pick a different theme. 

4. Plugins

You will have to use plugins for a number of things, from sending out newsletters to your subscribers to improving your site speed and monetizing your blog. Since WordPress is one of the most popular content management systems out there, most plugins are made for it. 

Here are several examples of plugins you might want to install on your beauty blog:

  • All in One SEO
  • MetaSlider
  • Instagram Feed
  • Optin Forms
  • WP Rocket
  • WPForms
  • Redirection

5. Create a content strategy

Producing fresh and unique articles regularly is very important when it comes to managing a successful beauty blog. You will have to either pick a niche within the beauty field or add your own spin to the topics you address. 

There are also different types of content that you can produce nowadays. Writing a post is one of the easiest of all, but you can also shoot your own photos while trying out beauty products, for instance, or even record videos of reviews you make of them. 

In any case, it is important for you to publish at least one post a week if you don’t have time for more. 

6. How to monetize a beauty blog

One of the easiest and most convenient ways to make money with a beauty blog would be for you to use an affiliate marketing network. There are many nowadays, and if you want to make a review of a product that you have tried, you can use anything from Amazon Associates to the Walmart or Target affiliate programs to make a bit of income. 

Once your beauty blog gets enough traffic, you can also reach out to brands that you’d want to promote and pitch them an idea. 

Displaying ads on your website is another monetization method that you should look into, keeping in mind that it doesn’t really make you a lot of money these days. However, there are some Google Adsense alternatives that are worth looking into. 

Finally, you can always turn your beauty blog ideas into a full-size business, especially later on. If you do a little research, you can create your own eCommerce store, especially if you’re also interested in dropshipping and you use something easy such as WooCommerce. 

7. Use social media and SEO to drive traffic to your blog

These two work hand in hand when it comes to increasing the number of visitors you get on your site. Do a little reading on SEO, especially the technical parts of it, at the beginning of your blogging journey, and once you’re ready, focus on promoting your content through social media. 

For beauty blogs, the two networks that offer amazing traffic opportunities are Pinterest and Instagram, but you could get some pretty neat results with Facebook, too. 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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