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How to Outsource Content Creation

No matter if you already have a content strategy plan put together or you’re simply trying to build a better audience by posting useful content regularly, you’re probably wondering whether you should outsource content writing. 

But outsourcing writers can be a chore, especially if you have never done it before. That’s why we have put together a helpful post on how to outsource content writing with as little effort as possible. Check out our tips below. 

How to outsource content creation

There are three main reasons you might want to look for freelance writers for hire at one point or the other. 

  1. You don’t have the time to do the writing yourself

Whether you work in digital marketing or not, you might simply not have enough time on your hands to handle the task of writing and posting articles on your site or blog on a regular basis. 

If you leave your site without any content and you don’t back it up with fresh posts once in a while, you are going to have a hard time ranking properly. 

On top of that, if you have no experience and you try to do it yourself just so save some money, you’ll soon realize that you will get to waste precious time (which could have otherwise been spent on sales). Delegating some of your work can be essential to scaling up a business.  

  1. You have low traffic

Low website traffic is synonymous with a limited number of people visiting your blog or website. Whether this is due to poor marketing or poor SEO optimization, your business will suffer if you don’t publish enough content.

Plus, you should consider that you aren’t even going to have what to optimize if you have zero content on your site. Why not leave this task to individuals who actually know what they are doing, and that can create posts that are well-optimized off the bat, without you having to do anything else? 

  1. You don’t know too much about search engine optimization

Search engine optimization plays a huge role  ranking your content and getting your website on the first page of any search engine. If you don’t know enough about what SEO-optimized content is, you might have to find a writer that’s experienced in this sense. 

Freelance writers for hire – What type do you need?

There are three main factors you have to base your decision on when it comes to outsourcing content. 

  • Your budget
  • The type of content you want to publish
  • The type of writer you need

Naturally, there are more than enough bloggers for hire out there, and the ones that have many years of experience will cost you a pretty penny. 

If your site or blog is in English, your best bet would be to find a native English speaker, although since they are based in countries like the UK, the United States, Canada, Australia, or New Zealand, they are likely to cost more than non-native English Speakers. 

On the other hand, if you want to look into freelance article writing on a budget, you might have to consider the editing part that will be involved in this, too. You might need both a writer and an editor, or you might publish the content but hire an editor later on. 

If your content is highly technical, it is paramount for you to look for the right person with the right experience. 

Hiring writers – A quick how-to

We’ve already put together an article on the best freelance writing sites out there and we aren’t going to go into detail here. But you should know that there are platforms that you can use and that are reliable when it comes to finding a content team that works remotely for you.

Here are some examples of freelance writing platforms that you can check out:

  • Upwork
  • Freelancer.com
  • Fiverr
  • PeoplePerHour

There is also the option of you posting a job listing either on LinkedIn, Monster, or any other such hiring platform. You can get specific with your requirements in the listing and be frank about what you are willing to spend and the results you are looking to get. 

You can also post the job opening on your website and then share it on social media

Another tip that we’d like to give you would be to have a look at your competitors’ websites and see who’s writing their content

If you like someone’s writing style and they seem to be specialized in your niche, why not look them up online and write them an email to ask them whether they might not be interested in writing for you, too? You can use the same trick to find blog writers for hire. 

Hire bloggers – Content outsourcing brief

Creating a brief for your content creators is essential as it guarantees that the content you will be delivered is going to be according to your expectations and specifications. 

Pay attention to all of the elements in your brief, and ask yourself whether you have included all the necessary information. Otherwise, you might end up with a piece of content that might have been written according to your demands, but that you will have to modify or pay the writer extra to do this. 

Here are some tips for creating a content outsourcing brief.

  • Define your budget and payment methods
  • Make your demands short and easy to understand
  • Outline the content you want written and give examples of similar types 
  • Set strict deadlines 
  • Describe your revision process so that the freelancer knows what to expect

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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