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7 Great Ways to Monetize a Blog

If you’ve ever wondered how to monetize a blog, it’s a good thing you’re reading this article. We’ve done a lot of research and we have put together a list of seven ways you can monetize a WordPress blog or on any other platform, for that matter.

So, whether you’re looking to find out how to monetize a food blog or how to monetize a lifestyle blog, the tips below can become very useful. 

How to monetize a blog

Before we move on, we’d like to note that you shouldn’t be afraid to make some extra income with your blog or even work your way toward becoming a full-time blogger using monetization tactics. 

Some bloggers fear that they will lose their readers if they start selling things or becoming brand ambassadors. That’s why you should always stick to what you believe in and promote things that are worth considering or that you yourself have utilized and found to be useful.

Think of monetization as a way of helping people, not a way of scamming them. 

  1. Product or service reviews

It’s quite likely that you have used a product or service in your specific niche, whether you want to find out how to monetize a travel blog or how to monetize a beauty blog. 

You can promote anything from books and DVDs to webinars, online services, and of course, physical products. There are two ways of going about things if you want to choose this blog monetization technique.

You can reach out to companies, ask them to send you products or have you write a review of a product that you have tried in the past, in which case this would be a directly paid review. This is especially easy with online software or services. 

Skillshare is a good example of a company that has used influencers, be they bloggers or vloggers, to promote their education platform. 

In most cases, when you promote a product from a brand, you will get your readers an offer, such as a 10% discount using your code or a free trial to an online service. So, as you can see, it goes both ways – it makes you a bit of money, and it’s also beneficial for your blog readers, too.

The other way of making extra income with reviews would be to create an affiliate account on one of the many affiliate programs that exist out there. One of the most popular ones is Amazon Associates, but we’ll talk about it in a separate section of this post. In this case, you’d most likely review a physical product instead of a service. 

  1. Renting space for ads

If you have a steady flow of traffic, you can reach out to a variety of companies or create an ‘Advertise’ page on your site with the help of which you can rent out space for adverts.

The vast majority of blog themes out there will come with a designated space for ads, so it will be a fairly straightforward process when it comes to the technical side of things. 

Depending on your traffic and engagement, you can make anything between a couple of hundred dollars to thousands per month, using this monetization method. As your traffic increases, don’t be afraid to re-negotiate the terms and ask for more money or even look for different brands to promote. 

  1. Amazon Associates

Even though this program has dropped its commissions this year and you’d be likely to make less money than you normally would, it’s still one of the most popular ones out there. Why? Well, the answer to this question is quite simple — because Amazon is one of the go-to marketplaces in the world.

People trust Amazon, so even if they don’t get the product you’ve recommended, they might still use it to do their regular shopping after clicking on your link. So even in this way, you’d still get a commission. 

For example, if you run a blog about beauty products and use many yourself, you can always create reviews of those that you have tested and monetize the links so that they direct to the corresponding Amazon page. The same goes for blogs in any other niche, so long as they somehow deal with physical products.

Just remember to read the Amazon Associates Terms of Use first as you might inadvertently go against them if you don’t pay attention. 

  1. Google Adsense

Google Adsense is one of the most popular and easiest ways to make money with ads on your blog. Unfortunately, you need a huge amount of traffic and clicks to actually make decent money, which is why we’ve put together a post about Adsense alternatives in the past. 

There are lots of similar programs that you can try, and many will pay you better. If you run a viral site, you can make up to one thousand dollars per month or even more with Google Adsense, but you’ll find that you can make much more with some alternatives.

  1. Donations

Whether you want to use a Paypal button for this or you prefer using Patreon, the fact is that people will donate if they find that your content is truly useful. Some blogs are ad-free on purpose and ask their readers to donate money instead. 

There isn’t anything shameful about asking for donations from people who already read your posts for free. If you’re really popular, you can use Patreon, in which case people would pay to be subscribed to unique content that you’d publish just for them. 

So, even if, for example, you run a successful blog, you could provide your patrons with video content, not just text. Or you could ask them for topic ideas and then create blog posts or videos specifically for them. 

  1. Product bundles

Many bloggers who are good at what they do will get into creating ebooks, white papers, or a variety of other types of content. You can sell your ebooks on your own blog, or you can publish them on Amazon Kindle, for example. 

If you have a course or several ebooks, you can group them together and create a bundle. Plus, you can always throw in a physical product, if you want. 

You can always make a bit of money using niche edits (link insertions) or by publishing guest posts on your blog. However, do consider that this is a rather risky monetization tactic and that you should always pay attention to what you link to. 

There are some niches that aren’t well-seen by Google, particularly gambling and adult content. Needless to say, most bloggers aren’t going to want to link to any site in those two categories, but it’s still worth keeping that in mind. 

Ideally, you should make it obvious for any search engine to tell that the article is a sponsored post — at least you aren’t going to get in too much trouble. The best way of going about things would be only to allow links to sites that are in your niche, so you keep them relevant. 

Conclusion

The sky’s the limit when it comes to making a bit more money with a blog, so you should do your own research and try to be as creative as possible. 

Find out how to monetize a blog without ads, and when you’ve built an audience, but you find that you’ve lost interest in your niche, for example, you can always just sell your blog. For this purpose, you can use Flippa or Empire Flippers, both of which specialize in selling your site to the right person. 

 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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