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How to Get Followers on Twitter and Influence People

Whether you’re an influencer, a brand, a celebrity, or just someone who’d like to be heard, getting more followers on social media—Twitter to be exact—is a necessity.

This isn’t easy, though. There comes a point when getting followers becomes a struggle.

In this post, we’re going to show you how you can increase your followers on Twitter. By following the tips below, your Twitter game should improve and get you the right kind of attention online.

Spruce Up Your Bio

The first thing people look at when they want to know more about you is your Twitter bio. There’s evidence that links optimized Twitter bios to a surge in followers.

So you must take the time to clean up your bio.

How?

Here are a few ideas:

Show Your Personality — Don’t sound like a robot. Show people who you are. Tell everyone what you do. Don’t be afraid to include personal details (within reason, of course). You can even use emojis to add some humor.

Add Keywords — Google can crawl Twitter bios. So if you have target keywords that you want to rank for, adding them to your bio isn’t a bad idea.

Lessen Hashtags — Just because it’s Twitter, it’s so easy to go overboard on hashtags. And while you can include them in your bio, having too many might turn people away.

Link to Other Properties — It’s not uncommon for someone to have more than one Twitter account. One could be personal while the other could be for a brand you own. Use your bio to link your properties together.

Get People to Act — Having a call-to-action at the end of your bio could inspire followers to visit your site, subscribe to other social media accounts, or buy a product.

get followers on twitter - etsy

Etsy does a great job of telling what their brand is all about and linking to their other social accounts. They even included a link to a Twitter account dedicated to answering user queries.

Observe Proper Branding

You can (and should) show your personality when you tweet. But you can’t go so far that your branding starts to suffer.

And it’s not that hard to stay on top of it.

Choose a Good Twitter Handle — A handle like @jeremy5723 or @cookieluver might be unique, but they wouldn’t work if you’re running a business. Not only are both examples hard to remember, but they also look unprofessional. Instead, use a handle that reflects your business correctly.

Post Consistent Images — With the help of filters, your images can have a consistent look that your followers can attribute to your social pages. You can also add text overlays, so your brand name still appears no matter how many times people retweet your image.

Use the Same Color Palette — Using the same colors on both your profile and tweets will tie everything together.

onion on twitter

The Onion, a satirical news site, makes use of its logo and colours throughout its Twitter page. You can even see fake quotes with The Onion logo now and then.

Add Your Twitter Handle to Your Email Signature

People send and receive emails daily. So why not add your Twitter link and/or handle to your email signature? That way, recipients of your emails have an idea of finding you on social media minus all the hassle.

Here’s how you go about it on Gmail:

Log into your Gmail account and head to your Settings page.

gmail settings

Under the General tab, scroll down until you find the Signature option. If you don’t have a signature set up, you can create one here. Otherwise, skip ahead to step 3.

create email signature

Download social media icons or create one from scratch. Use Insert Image to add the icons to your signature.

add image on email

Add links to your social media icons using the Link button.

As an alternative, you can use third-party tools like WiseStamp to generate email signatures.

wisestamp

The tool makes it easy for anyone to add social media icons to their email signatures. Just look at some of the examples below.

email signature examples from wisestamp

Link to Your Twitter Page on Blog Posts

Use your blogs to promote your Twitter account. If readers enjoy the content you post, they’d be more than happy to follow you on social media sites.

There are different ways you can work your Twitter account into a post. You can organically mention it in the content itself. Or you can display it in the header, sidebar, or the footer section.

According to CoSchedule, a social media marketing company, admits that it is a difficult question to answer since there are so many factors to consider. But it does mention that the top left side of the screen gets most of a user’s attention.

techcrunch with a link to twitter

TechCrunch uses social media buttons that follow you as you scroll down.

Pin Your Best Tweet

What’s a pinned tweet? These are posts that appear on top of your Twitter feed indefinitely. You can pin any of your tweets so it can get more attention.

Pinned tweets give potential followers a taste of what you have to offer. It’s not just for essential announcements anymore. You can pin tweets with the highest engagement (likes, retweets, or replies), tweets that promote your business, or one that’s capitalizing on ongoing trends or memes.

You can also use it to get users to give life to an old tweet that had performed well when it was first posted.

rand fishkin twitter

Rand Fishkin, the founder of Moz, has used Pinned Tweets to promote his book. He posted his tweet in 2018. This is the first tweet people see when they land on Rand’s Twitter page, which makes it an effective marketing tactic.

Embed Tweets on Your Blog Posts

When you embed tweets, you’re not only promoting your Twitter account, but you’re also repurposing any older tweets.

It’s also a good way of making direct quotes pop because embedded tweets are way more visually appealing than if you just added it as a pull quote.

get followers on twitter - mental floss

To embed a tweet, you just have to click the drop-down menu and click Embed Tweet. You will see an HTML code to copy. Paste that code onto your blog post’s HTML editor.

Twitter gives you some customization options (light vs. dark, language) so the tweet can blend better with your blog.

If you know your way around HTML codes, you can adjust the alignment of a tweet in such a way that it’ll always be on center. You just need to add “tw-align-center” (minus the quotes) in the embed code.

The example below is a tweet from Mental Floss.

The line should be inserted just after “twitter-tweet”.

<blockquote class="twitter-tweet" tw-align-center><p lang="en" dir="ltr">The idea of retiring to Florida is still very much alive, but spending one&#39;s golden years amidst the sun and sand doesn’t seem to be for everyone.<a href="https://t.co/fSUS3tn8Ew">https://t.co/fSUS3tn8Ew</a></p>&mdash; Mental Floss (@mental_floss) <a href="https://twitter.com/mental_floss/status/1219922672492130305?ref_src=twsrc%5Etfw">January 22, 2020</a></blockquote> <script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

Tweet During the Best Times

Multiple studies have shown that to engage your audience, you need to post during times when they’re the most active.

Buffer did a study with a sample size of 4.8 million tweets.

In it, they mentioned that early morning hours are the best time to tweet because of how many clicks posts get. If it’s retweet and favorites are what you’re after, you should do them in the evening.

buffer data about the best times to post on twitter

But still, these results should only be used as a guide. Your audience could engage with you at different times. There are timezones and demographics to consider.

So the only way you’re going to see the best times for you to post would be by looking at Twitter Analytics.

To see your analytics data, click your profile icon and select Media Studie > Analytics > Insights.

twitter analytics best times to tweet

Here you’ll see when your followers are most active. Try to post tweets during these times to get the most engagement.

Tweet Just the Right Amount

You don’t want to flood your followers’ Twitter feeds and appear needy. Instead of focusing on volume, you should put your attention on quality. Make every tweet count.

As to what’s the right amount, now that’s the question.

Depending on the source, that number changes. Constant Contact says that there is no ceiling. You can post as many tweets as you want. HubSpot, on the other hand, finds that it all depends on the industry.

So you do have to research what’s the right number for your brand.

But:

You have to remember one thing — consistency is key. You want to tweet regularly.

If you post five tweets spaced throughout the day, you’d want to keep hitting that number every day.

This helps you get more traffic and keep your followers happy.

If you’re using Twitter for customer support, your audience wouldn’t mind hearing from you more. That’s because any question you answer might end up helping them as well.

Include Visuals in Your Tweets

Images give your tweet more context, which makes them easier to digest. Remember, you’re competing with other brands on your follower’s Twitter feed. You have to do everything you possibly can to stand out.

There are multiple advantages to adding images to your tweets. This includes getting 150% more retweets.

Even better, you can create images using sites without any design experience using social media tools like Canva.

canva

Not only can you create graphics for your Twitter posts, but you can also make banners as well. Creating a Canva account is free, and there is a paid version for anyone who’d like to get serious with the platform.

You can use one of the templates they offer or start a project from scratch.

twitter templates on canva

You can upload images from your computer and edit the text. You can add backgrounds and other design elements.

Once you’re done, you can download the graphic or publish it directly to Twitter.

publish canva design directly on twitter

Curate Great Content

You don’t always have to publish original content. Sometimes, your followers would like to hear from other people as well.

Curating content from other Twitter users is a good way of providing value to your users.

Here are some questions you should answer to help you with curating Twitter content:

How Much Content Are You Curating? — It shouldn’t be more than your original content. You can start at 25% then work your way up or down depending on user interaction.

What Categories Are You Working With? — Your curated content should be interesting to your users. If you tweet about online marketing, it only makes sense that your curation also focuses on this subject.

Who Are You Quoting? — You don’t want to retweet posts from random people. You should only target credible sources.

nasa curates content on twitter

NASA has tons of original content. And yet, they still take the time to curate content from other sources that have anything to do with space exploration since they know how much their audience loves it.

Re-Quote Other Users

There’s one more upside to curating content. And that’s establishing connections with other users. When you re-quote or retweet an influencer, they’ll likely return the favour.

To improve your chances, you might want to do the following (on top of retweeting):

Follow the Influencer — Hit the Follow button to let them know you’re a fan.

Add a Few People Who Follow Them — Let them know you have friends in common.

Tag Them When You Retweet — Also, share your thoughts about the tweet. Don’t stop at hitting the retweet button. Let the influencer know that you have to say about the matter.

You can also retweet your followers. This is an excellent way of making them feel like a part of a community.

netflix is a joke twitter

This is exactly what Netflix Is a Joke does. The account itself posts funny memes and jokes about Netflix. But they retweet their followers and sometimes share tweets from the stars of the Netflix shows.

Use Hashtags

It might seem like a distinct addition to this list. However, you’d be surprised by how many people fail at using hashtags properly.

Unless you’re a big brand with plenty of followers, starting to make a hashtag trend doesn’t make much sense.

Instead, you should do your research and see what’s trending in your community/niche. You can then join in on the conversation. However, you shouldn’t force your way into a trending hashtag. It will backfire — only comment when you have something relevant to say.

Also, you should stick to evergreen hashtags like #mondaymotivation or #followfriday.

Follow Your Best Followers

Not everyone on your list, though. But there are people worth following. Like those who are already following your competitors, for example.

It’s also a good idea to follow influencers and other industry leaders. You want to surround yourself with respected people in your niche.

But how do you find them?

There are third-party tools that will show you to whom you should be paying close attention. One of them is Buzzsumo.

Enter a keyword or a domain to find social stats about it. You can perform advanced searches to filter the results.

You’ll then see posts about the topic you searched for along with the Twitter stats. Use this information to find people who are interested in these topics.

buzzsumo twitter influencers

Note: You’ll need to upgrade to the paid version if you want to see more useful statistics.

Run a Contest

Twitter users won’t let contests pass them by, especially if the prize is worth the effort. You can use a platform like Rafflecopter or KingSumo to launch a Twitter contest.

Not only will new users discover your Twitter account, but followers that have been with you for some time will also feel rewarded for sticking with you.

You can make following and retweeting you a requirement for joining to boost your social media numbers.

twitter contest

Make sure you use hashtags like #contest and #giveaway so people would find you more easily.

Join Twitter Chats

Joining Twitter chats is arguably the best way to build an audience.

This is how people can learn more about you in a more personal setting. You can interact with them and discuss topics that you wouldn’t usually talk about when you tweet.

You can find topics of interest by entering a hashtag in the search bar or by finding topics in the trending section.

When you find a chat group you’d like to join, take note of the time and date. Add it to your calendar. This is when the discussion would start.

And when you do join a chat, tell your followers all about it so they too can participate if they want to.

You need to use the hashtag when you reply so that everyone in the group can see it.

tweet reports

Tweet Reports has a list of scheduled Twitter chats on their website.

Conclusion

There you have it! Some of the best tips on how you could get followers on Twitter and Influence them.

If you stick to these, you should increase your followers by a substantial amount. But it does take time. It won’t happen overnight. So you need to manage your expectations. Just keep at it, and your numbers will increase.

Don’t forget to be consistent with your posts, stick to your niche, and show some personality.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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