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How Much Do Amazon Affiliate Marketers Make?

If you want to become an affiliate marketer for Amazon, you should first ask yourself just how many chances you have of making considerable passive income with this program. 

The truth is that these days, you can’t make that much money with Amazon Associates, but we’ll try to answer the question of ‘How much do Amazon Affiliate marketers make?’ as best as possible in this article. 

How much can you make as an affiliate marketer on Amazon Associates?

It depends on several factors:

  • How good your content is 
  • How many visitors you are getting
  • The type and value of products you promote

Keywordtool.io published an article on their blog about this specific topic and based on their calculations, it seems that if you get 100,000 visits a month and you convert around 200 clicks, if you promote products with a value of $25 and your commission is 5%, you can earn $250. 

That sounds pretty low, right? Almost no one in the world can live on that amount of money, aside from some third-world countries where the value of $250 is over $1,000 or more. 

Using the same numbers, you’d have to get at least 400,000 visits a month in order to be able to make $1,000 with your niche site. And that is a huge number for someone who’s just starting out and doesn’t have a huge budget for buying links, getting PR links, content writing, and even web hosting. 

Is the Amazon Associates still worth the money and effort?

It depends on how you want to monetize your website. Many Amazon affiliate marketers use several different affiliate marketing networks, not just Amazon, although that does restrict the use of Amazon’s API, for example, which you’d need for plugins. 

But if you add $250 to other income sources that you can benefit from using your website, it still makes sense. 

There are two major ways of going about things if you want to make big bucks with Amazon Associates, and they are the following:

  • You can either convince people to purchase a lot of products 
  • Or you can convince them to purchase fewer expensive products 

The Amazon Associates program isn’t what it used to be

Early in 2020, Amazon announced that they were slashing their commissions to the point that lots of affiliate marketers now make less than half of what they used to. This is obviously a con, but what marketers have to understand is that Amazon, the company, doesn’t need them anymore. 

This has been done in the past, so it’s not even the first time that Amazon undertakes such action against its affiliates.

Since the article that we quoted here was written in 2019, we can only presume that the calculation was based on Amazon’s older commission values. So instead of the $250 that we mentioned, you’d actually make around $125 now. In an optimistic version of the calculation, you’d probably manage to make around $175. 

Let’s say that you get a hosting plan from WordPress.com and that it costs around $500 (billed every 2 years). That means that using the Amazon Associates program, you’d make around $2,100 a year, so $4,200 over a period of 2 years. 

So $500 would disappear out of the $4,200, leaving you with $3,700. Let’s say that you’re going to be the one writing the content, so you aren’t going to spend any money on that. 

A monthly subscription to Ahrefs or SEMRush costs $100, but that doesn’t mean that you have to pay for it every month (you can do your research during the first month and then pay for the subscription when you need it again). So you’re now left with $3,500 (say you pay for the subscription for just 2 months out of those 2 years). 

A decent link from a decent website can cost anywhere between $30 and $500 or more. As you probably suspect, your competition already has links, so you’ll have to do your best to try and beat it pretty fast. But that’s impossible on a budget of $3,500. On top of that, this is money you don’t have yet.  

So, as of this year, being an Amazon affiliate marketer isn’t worth it anymore. 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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