Hiring Content Writers for Affiliate Marketing

Hiring content writers for your affiliate site can be challenging, in many ways. In today’s article, we’re looking at several tips and tricks that you can use to your advantage. 

Just remember, you have to accept that the content might never be exactly how you want it, but you also have to ask yourself if people really read that content. Your site visitors are probably not going to read your content word for word, so you can outsource it. 

How to hire a content writers for affiliate marketing 

Delegating some part of your content for affiliate website can take away the control from you, but it is an excellent way of scaling an affiliate operation. The delegation part can be difficult for some people, but otherwise, you are going to work yourself into the ground. 

The people that are writing might not necessarily understand search engine optimization as well, so giving these individuals some sort of training is a much better way to handle things. 

The truth is that content writing can be very challenging for someone who’s never done it before. 

Whether you are just starting out and don’t have the budget, so you have to do it yourself, or you can afford to hire someone to write the content for you, the truth is that you can’t get someone to write about a product (that you might have created or that you know very well) as well as you might. 

There are heaps of variables if you want to hire a content writer for your affiliate website. Here are some examples:

Type of content

Finding someone to write a standard article on a very clear topic might not be too difficult, but it also has to be according to your expectations. 

affiliate marketing content

It’s one thing to get content for affiliate website ventures in the form of product reviews and it’s completely another to have some written for your own, personal, even brand site. 

For this reason, some marketers prefer hiring in-house people that they can better coordinate in real-time, or they might prefer writing the content by themselves instead of delegating it to someone else. 

Finding the content writers

It’s no easy feat to hire a content writer and you constantly hear about marketers, be they in the affiliate game or not, that are always looking for someone to join their team. 

There are many freelance writing sites out there, and while you might resort to one or more to find someone you can eventually trust, the truth is that they can also be packed with content writers that might not be able to create the content you’re looking for. 


You have to consider the cost in more detail if you are looking to scale. Something that some marketers don’t tend to do is negotiate. 

Read more: Management coaching & hiring virtual assistants

If you find a really good person with a great background, you can always ask them to charge you a lower fee for a time period and then when you’re absolutely convinced that things are going well (and you start making more money), you can increase their rate. 

Building relationships with good content writers

Treating a content writer well will make them treat you well, too. You can’t expect someone to remain loyal to you if you’ve haven’t shown them your appreciation. And people are often motivated by money, so if that’s what you have to do, you have to pay them more. 

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There are also problems that might arise, either as a result of poor communication or because the person you have hired doesn’t have the necessary skills. Here are some examples.

Some writers tend to overcomplicate things

As detailed as your instructions might be and as many examples you might have given them, some writers will think that things can’t be that easy. Check out the video for an example (Glasgow-based). 

Affiliate marketers might not have SOPs in place

Do your research before hiring someone, and not because it’s bad practice to hire someone without knowing what you want from them, but because it’s good to be as specific as possible.

Some marketers give their content writers the main keyword without even considering that they might not have access to Ahrefs or other tools with the help of which they can find other, related keywords. 

If you have the time, try to create a plan that every writer you hire should stick to. 

Read more: SEO VPS

Looking for the perfect content writers

Even though some people might have amazing writing skills, you could be looking for cheaper ones just because you don’t afford the former. 

The perfect content writer doesn’t exist and you should accept this as much as possible, especially if you are on a budget. If they are out there, it’s likely that they aren’t going to want to work for you on a budget like $7-$10 per article. 

In a nutshell, simplify your process and keep your expectations as realistic as possible. 

Read more: SEMRush SEO Content Template SEO Writing Assistant Tutorial

Language, grammar, and other issues

Affiliate marketing websites rarely have their whole content read by site visitors. There’s a high chance that they’re packed with CTAs, catchy headlines, and amazing visuals so that they get people to click on their affiliate links. 

Accept the fact that while some people might not know the language your site is in on a superior level, they can still use tools like Grammarly and get the content to be good enough. 


When it comes to deadlines, you have to be as clear as possible. Some people might take more time writing, but if they do tend to do a better job than others, perhaps they are still worth keeping on your team. 

On the other hand, there can also be some individuals who try to push you as much as possible, at least in terms of deadlines. It’s not normal for you to wait for 2 months for a 1,000-word article, especially if you’ve provided them with detailed instructions. 

If you need more help with hiring content writers for affiliate marketing, we offer consultancy. Reach out using the button below.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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