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Growth Hacking Tools

If you are looking to improve your sales and marketing with minimal financial investments, you should start using growth hacking as a technique. But in order for it to work, you have to utilize the right tools.

In this post, we’re looking at some of the top growth hacking tools from extensions to plugins that we regularly use in our processes. Check them out below!

Best Growth Hacking Tools

GrowthBar

This is a user-friendly SEO extension that displays a range of information that you might want to know with regard to keywords, SEO statistics, and terms similar to the keywords you are targeting. 

You can even get info about the Facebook Ads that your competitors are using. This is a pretty easy marketing tool that was created by Mark and Hailey from GrowthMarketingPro, so you can rest assured that it’s going to work. 

If you aren’t sure about giving it a try, you can always compare it with the MozBar and Ahrefs’ SEO Toolbar. The second is the best if you tend to use Mozilla Firefox rather than Google Chrome while the first is full-featured, but less user-friendly for bloggers and marketers who are merely starting out. 

Hotjar

Almost any seasoned marketer has heard about heat maps before, and Hotjar is a tool that can effectively measure your site visitors’ activity and monitor it so that you know what they are clicking on. 

The tool shows you the users’ behaviors so that you become aware of what you are supposed to improve. 

There are many other similar tools available out there, and some come with better functionalities, and they range from CrazyEgg to Lucky Orange. However, the difference between Hotjar and the others is that even their free tool gives you plenty of features. 

Hunter.io

If acquiring links or pitching to companies for sponsorship is something on your to-do list, you need a tool that can tell you a site owner’s email address. Otherwise, you might have to go through a lot of trouble to find it (manually). That’s where Hunter.io comes in. 

Naturally, it does have its pros and cons, and the downside is that it’s not always capable of discovering the email address you’re looking for. Nevertheless, if you’re looking to send out hundreds of emails and you get at least 50% of those addresses, it’s still good enough. 

Not only can you use Hunter.io for email address discovery, but also for actually sending out the emails. You can conveniently schedule the email delivery times and when you’re supposed to reach out again, especially if you haven’t gotten a reply. 

Zapier

If you don’t like switching from one tool to the other all the time, Zapier can make your life a whole lot easier. It basically connects approximately a thousand of other tools from Gmail and Trello to Facebook, Google Drive, Slack, and Mailchimp. 

As you might have heard by now, marketing automation should be at the top of your growth hacking list, especially if you want to stay on top of your goals and productivity. With the free plan, you get 100 tasks per month, but the Starter plan (billed at under $25 a month) offers you as many as 750 tasks per month. 

Expandi.io

This one is specifically designed for LinkedIn marketing. Thanks to Expandi.io, you can view other people’s profiles and send them either messages or invites, based on the individuals that you are looking to target. 

Of course, since no one likes to be spammed, regardless of the social media network we’re talking about, you should definitely try to create customized messages as best as possible. 

With the standard plan, which costs $99 per month, you get several features ranging from the ability to track your campaigns to labeling functions, an analytics dashboard, and reply detection. The number of campaigns and automated sequences is unlimited. 

HootSuite

Like Buffer, HootSuite allows you to manage all of your social media accounts using just one platform. Best of all, you even see who’s interacted with you and what messages you’ve received, so that you can reply to your customers in a timely fashion. 

There is a 30-day free trial available, if you’re not ready to spend any money on the tool at this time. If you run just one site and have up to 10 social profiles, you can get the basic professional plan, however, since it costs just under $20 a month. 

Sumo

This is one of the easiest and most convenient email marketing tools that we were able to come across. It’s so user-friendly that it can be set up in just several minutes. There’s no coding involved, so anyone can use it to grow their email list. 

The free plan gives you access to about half of the features of the premium one, such as email opt-in forms, social media sharing, visitor targeting, and a completely customizable design. The paid plan, billed at under $500 a year, also gives you access to A/B tests and advanced visitor targeting, besides the features included in the free plan. 

Canva

If you don’t have a designer in-house or remotely working for you and you have to create visuals all on your own, Canva’s here to help you. It’s a very powerful, yet easy-to-use tool, and the best thing about it is that the free plan gives you access to a myriad of features. 

We particularly like the tool’s ability to change the size and design of photos and other visuals based on the social media network you want to post them on. If you didn’t know, you need a particular size for LinkedIn and another for Pinterest, for example. 

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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