Getting Started with Amazon Affiliates ( Podcast )

So, today I’ve got Adam from Cardiff in Wales, so Adam Smith is or has made six figures doing Amazon affiliate and he is today’s guest. And we are going to be discussing a bit about what Adam does, how he’s got there, and various other questions. So, hopefully, we’ll get some good info from Adam today. So, welcome Adam, thank you very much for coming on.

Thanks, Craig, thanks for asking me to come on. It’s a pleasure to be on.

For anyone listening who isn’t or hasn’t ever heard of you, because I know you remain off the radar to some degree, can you just give us a brief intro of what you’re doing, or what you have done, just a bit about your background?

Yeah, sure. So, I’ve been involved in digital for a number of years. The last four, maybe four years my day job has been agency side, firstly with a small agency that was very niche targeting, working on video adverts based in South-East Asia, so very niche agency but I learnt quite a lot there. And from there I moved onto another more broader agency which dealt with the education market, so I was a digital strategist for some of the top universities in the UK, all of who paid strategy and I would go in and help them understand their audience, segment their audience, and understand and plan campaigns across the whole student cycle. So, it’s quite a complex journey and it’s not like an eCommerce store where somebody sees a pair of red shoes, likes the pair of red shoes and buys. The decision to attend a specific university can start and finish … that’s almost a 12-month decision or buying cycle there.

So, it’s how do we reach those audiences? How do we nurture them? And then how do we ultimately get them to enroll? So, that’s my background in terms of professionalism. I finished at the agency four months ago in May, and I’m now full-time Amazon affiliate marketer. I haven’t really been in the Amazon game for an awful long time in comparison to a lot of other people that I see in the industry. I bought my first major … I consider my first major purchase in January 2018. And that’s where it all started I guess, that site I bought for $13,600. So, it was quite a big start, but based on my previous experience I had quite a bit of confidence that I could make this a success. Seven months later I then flipped the site for $59,000, so it was a great introduction and it was a great first project really.

Getting Started with Amazon Associates

Amazon Associates

Yeah, so what made you think of Amazon out of all the affiliate options out there? What was the appeal of going for Amazon?

Even though I started the Amazon stuff in 2018, I’ve been involved in affiliate stuff for an awful lot longer, always on the sides, never anything full time, or never been able to crack anything else. So, even going back as far as the Plenty of Fish days, I don’t know if you remember advertising on Plenty of Fish where you could call out people’s genders and all kinds of weird things on there.

So, yeah, I’ve done a bit of affiliate stuff in terms of pin offers, zip offers, dating offers from Max Bounty and Peer Fly. And then they just fell by the wayside, I could never quite crack that enough to think I’m going to give it a good go and this is going to be my full-time gig. I’ve done a little bit with Amazon sites prior to this, but in all honesty it was just I saw the site for sale, I had some spare cash and thought this is what I’m going to do. I believe I’ve got the skills and I believe I’ve got what it takes to do this. So, let’s just jump in with both feet.

Yeah, I think you’ve got to try and test different things and different methods out. As I said to you prior to coming on live on here, I’m fairly new to Amazon as well. I’ve done other affiliate deals in the past and fancied giving Amazon a go and seeing what would work and how it work. And understanding everything with Amazon as well. So, I’m with you on that one, I think if you’ve got confidence in your own ability then it’s not really going to be a poor investment. So, did you say it was $13,600 you paid for it?

Yes, that’s right.

Investing in an existing Amazon Website

Amazon Website

So, obviously that’s a considerable sum of money for someone to invest in a website, and I recently spoke at an event and a guy went, “You never. You couldn’t have possibly paid that for a website.” Obviously that’s the lower end of the market, paying that for a website. For me personally, the reason I wanted to buy a website was I wanted to have some history, some backlinks, some content and everything else. Were you going through the same thought process, like give yourself a head start?

Yeah. So, you’ve always got that age-old why do you buy versus build? I’ve never built an Amazon affiliate site from scratch, I never intend to, and it’s a time versus reward factor. So, new sites typically tend to take quite a long time to come into their own and start to gain traffic, even if you plow a load of money in there. I don’t know if you follow Spencer and his niche? He’s doing a niche site case study at the moment. He’s 18 months in, I think he’s spent somewhere around $18,000 $19,000 and the site has just cracked $1,000 a month. I don’t see the value in spending all that time getting to that point when I can buy a site which is making $1,000 a month for $30,000, and I’ve just saved myself that whole load of time basically.

Yeah, as you say, you’ve got all that content and stuff like that just on there as well. It would probably cost you five grand, or whatever it may be to get that same level of content, and then various other bits and bobs in links and so on. So, when you bought-

Not only that, it’s cashflow positive from day one as well then. I assume you’re familiar with how sites are valued, but typically between 25 and 35 times monthly revenue is what you pay. So, you’ve got that base level if it’s got some history of if I buy this today and invest this today, I know I’ve at least got a baseline of revenue going forward, which I can then work off.

Exactly, I think that’s always appealing as well. But in terms of then scaling that up prior to flipping it, was the website in good shape? What kind of work did you have to do on it to scale that up?

Scaling Up

Yeah, so this site in terms of design and visual was very nice. It had stagnated, so there wasn’t any growth, although it had been steady for six months prior. So, the revenue had kind of plateaued, traffic had plateaued. The guy had stopped really working on the site. It looked like it had been a bit of a labor of love. It was in the barbecue and smoking niche, so I think the guy really loved his barbecue foods. He wrote a lot of the content himself, and I think he just got bored, let it sit, and decided to get rid. So, that site I actually purchased from Empire Flippers.

So, from a design perspective, it looked all right, it didn’t need an awful lot of work there. The content was semi-decent because it hadn’t been outsourced. And then I just took it on then. So, this site is a little bit different, what it did there to what I do now. I actually did all the work myself, so I spend a lot of time writing the content, hundreds of thousands of words actually which when I thought about it afterwards and thought that’s probably about 20 or 30 university dissertations worth of work, I blew myself out to be honest.

So, that first site took me seven months. I worked on it every night, every weekend after work, so I was still working full-time. And yeah, it really hurt to be honest in terms of doing all that work myself. It was a painful process, one which I had to go through to kind of get to where I am now, but not something I would be keen to do again.

How to get content on Amazon Affiliate Sites

Amazon Affiliate

Well, so on that subject obviously if you were going forward, what would you do now? Would you outsource that content?

Yeah. So, everything is outsourced these days. My main role these days are detailed analysis of potential new purchases, and then an intensive kind of between four to six weeks upfront once a purchase has been made in terms of strategy. So, this is what the site looks like now when I bought it, this is what I want it to look like. I’m very much a fan of virtual asylum, so typically that will include restructuring the URL’s of a site, or restructuring the categories, making custom category pages so everything flows through correctly.

And then it’s building out, mapping what content’s already there. Once that structure’s finalized and I can see the different categories that I want to pursue, mapping out what content already sits within each category and moving that around on a site if needs be. And then extensive keyword research in terms of long-tail keywords, so I don’t really go after anything than long-tail keywords. And basically mapping those out against the new structure, and then outsourcing the content.

So, you’re doing the whole strategy thing by yourself and then just outsourcing the groundwork like content and stuff?

Outsource and Delagate the Grunt Work

Outsourcing

Exactly. The groundwork at the moment is the formatting and uploading of content, which takes quite a while. But I’ve now started … so I tried with a VA from the Philippines to do that and it worked well for a while, but that didn’t quite work out. And now I outsource to three different content providers. One of them actually now includes uploading and formatting within the price. So, it’s a case of my next step will be all content partners have to do that in order to retain business.

So, for anyone obviously listening, say it’s one product review, what is the average cost for that to be written and formatted? What’s your budget for paying out for that?

Yeah, so just pull up my order from last month. Typically for a 3,500-word piece of content, that would normally cost around £61. So, two of my content providers are billed in dollars and one is billed in pounds. They’re roughly around the same, so they’re anything between $22 and $27 per 1,000 words. And the one provider actually uploads it for that same price, there’s no extra cost. I think it’s because we put in a bulk order, so that comes as free then.

So, that leads me to my next question very well. How many articles would you throw at a website per month?

How many articles to add to Amazon affiliate per month?

Articles

As many as I can afford to be honest. So, my content order for last month was just shy of 500,000 words. So, that works out to be around 140 article, and that’s across seven sites.

Right. Jeez, that is a lot of content. A lot of content.

Yeah, and it’s only growing month on month so that order gets bigger every month.

Yeah, I’m sure the content writers will love you. Do you face the usual problems that I’ve faced in the past where content writers get burned out? They’re good for a couple of months and then fall off … how do you manage that? Or does that happen to you? Am I just unlucky? What’s going on there?

Yeah, that’s definitely happened in experience in the past. I’ve had all kinds of things from neighbours saying to me, “Oh, I’d really like some extra money.” One gentleman had lost his job and said, “I’d love to work from home, I’d love to do some writing.” It all sounds great when you tell them you can sit down, you can write 3,500 words. It’ll probably take you three or four hours, and I’ll pay you 65 quid. They’re like, “Yeah, that sounds amazing.” When it actually comes time to banging out 3,500-word articles, they very quickly decide it’s not for them.

But yeah, so the way we’ve kind of come around from that is two of the content providers are agencies, so I’m assuming that they have a roster of writers themselves, and they outsource that, so that’s their problem. And the other source then is an individual gentleman who lives near to me, so I met him at an SEO meetup event, and he’s literally gone full-time recently I think based off the work that I give him. So, I know that he’s committed, because he’s given up his job to do this now.

Bloody hell. I think it all is amazing if you can get someone local rather than outsourcing it all the time. But obviously the cost of hiring someone here in the UK is not always the most cost-effective option as well. Because the margins are so low on Amazon, you need to kind of balance the books if you like. But I mean as I say, I’ve tried the Philippines, I’ve tried loads of different places for content. Do you have any preference to where your content writers come to? Are you getting better results from a specific continent or country?

No, not really. So, when it goes to an agency, I don’t actually know who produces that. It could be somebody from the Philippines, it could be somebody from elsewhere. And there’s no real difference in terms of results I see from the native English writer compared to outsourced content from these agencies who obviously don’t use native English writers. I know that everybody bangs on about making the best piece of content that you can possibly create and make it better than everyone else’s, and that’ll gain you natural backlinks et cetera, but to be honest with you in the Amazon affiliate world, you’re never really going to gain backlinks in any kind of numbers to an article that’s entitle Best Soccer boots for Wide Feet, that’s never going to happen. It’s not exciting content.

It doesn’t have to be the best content. And my strategy is volume to be honest. I don’t do a lot of link building, in fact six of the sites I’ve done no link building for. It’s all just based around content.

So, you don’t build any links in a lot of those websites, all just long-tail stuff pulling through, no broad keywords at all?

Going after Long Tail Keywords

Yep, that’s it. And that’s where I think my edge lies is in identifying those long-tail keywords. I spend an awful lot of time doing that initial strategy, coming up with these enormous lists of literally every possible combination. I then run them through a number of tools and I’ve had a couple of tools built then, proprietary tools, which help me sort out in terms of competition. And then it’s literally going from top to bottom of the list ensuring that nothing is cannibalized and it’s all content.

So, have you considered just throwing some link budget at it as well and thought what might happen here with even one of them?

Yeah, so one of them is the biggest in the portfolio which now I think is at the level where it warrants links. We’ve pretty much run out of ideas, keyword ideas, so we’ve been adding to this site for the last three months around 50 articles a month on that one. So, all of the low hanging fruit is what I consider my speciality. All the low hanging fruit is done now, if we want to grow further, we’ll either have to move into informational content or push the head keywords, neither of which appeal to me too much. I don’t like pushing out informational content because it doesn’t give a direct return, and I don’t like going after head keywords because there’s too much competition.

Growing a site using content, then flipping it

Flipping a website

So, my personal strategy is to grow a site to this level and then to flip it on.

That makes total sense, you’re the perfect guy for me then. The website that I bought that I was telling you about earlier, the golf site, the guy had done an amazing job, amazing website, lots of content, and had taken it as far as he felt he could. And then where I added value was in the link building side of things and was able to then scale that up to another level, and hopefully, I’m able to flip that website in the next few days. But we’ll see what happens with that, but I think you can … obviously, if link building’s not your thing, or you don’t want to get involved, I think it’s obviously a good business model to be able to start off and build things up to a certain level and then flip it, because for me the resale value is where it’s at.

And if you’ve got you process right and you fully understand what you need to do, and as you said, you do the strategy then you outsource the content. I’m assuming you’ve got in your head some calculation of I’ll spend £10,000 on a website buying it, I’ll spend five grand on bits and bobs, content and stuff, and then I’ll be able to flip it for 50. Is that the kind of way you look at it?

Yeah, so the rule of thumb, I’ve got those numbers, rule of thumb is purchase a site, spend between 25 and 30% of the purchase price on doing it up, and then flip it for between 200-300%, sometimes a little bit higher, within six to eight months.

Interesting. As I say, there’s a business model within doing what you’re doing as well. It’s amazing in affiliate marketing you’re hearing different people how they go about making their money, and you’re quite honest with it, saying I don’t want to go after links, I don’t want to do that. And that’s perfectly fine. As long as you’re making money at the end of the day then it’s all good.

I mean you can scale sites using this model to a decent size. So, we talked offline about your golf site and my golf site. So, my golf site we pretty much bought them at around the same time, January this year. It was kind of making … January it made $330. That just through this content strategy has now scaled to last month was $6,336. So, without any real links … well, we rent five PBNs. Aside from that, it’s just been content, content, content.

Amazon Sites Rank on Content Alone?

Yeah. As I say, it’s remarkable. The amount of Amazon websites I see that just rank in content alone is frightening, and that’s where I personally look for my opportunities is guys that use that model. And then, as I say, that’s when I think I can swoop in and-

Take it to the next level as it would be.

… yeah. So, you can do all the donkey work and I’ll come in and do the easy bit.

So, basically what you’re saying is then the next site they have for sale is to hit you up.

Yeah, definitely. I’m doing a market place and stuff as well. But yeah, give me a shout, I’m always interested in good investments, and as I say, if the money’s right it’s now for me about making the money work for me a bit like yourself. If I spend this, I’m going to make that. And I know roughly what X amount of money is going to return me if I implement everything that I’ve got to implement. So, yeah, it’s working well for me and something I want to do a lot more of is buying digital assets. I don’t want to just do Amazon, I want to do some ecom stuff and various other bits and bobs as well. Is that similar to yourself, are you looking to also do things like that, or is it just Amazon you want to do?

It’s primarily Amazon. So, I see a site I like and it’s got potential, and I buy it if I’ve got spare cash. Although it’s my full-time job now, it’s not quite like a business if that makes sense, it still feels like I’m just doing it freelance here and there.

So, I see the future of what I do here. We’re just about to start a seed round investment fund for the capitalization of a business that actually buys and sells sites as a five year business model, and we’ll buy and sell in that five years a defined 15 websites of various values along the business plan. And then liquidate all the assets at the end of five years and that will be the business basically.

Investing in Digital Assets

So, it’s not buying digital assets any more, it’s now running a business. There’ll be myself and another member of staff, and we run the day to day things like an actual business. There’ll be set periods and set targets that each site has to hit in order for the milestones to be unlocked for us to continue to move forward. And I see that is where I’m headed to now.

Interesting. And obviously I always wish every businessman all the best with going forward, but what if you weren’t hitting those milestones? Have you got a backup plan, or how’s that going to work?

Yeah, so the business will work in three cycles. So, the initial investment will allow us to purchase five websites. And those five websites will be benchmarked across year one. If performance doesn’t reach or is below a specific level at the end of year one, we reevaluate and decide either to return capital or to continue forward into the second cycle.

So, the second cycle, if that’s successful, then starts. The second cycle starts and ends, and then the same process happens again. So, if those five sites of cycle two don’t hit the milestones and targets that we were expecting, what were we doing wrong? Can we move forward if we fix the process? If not, then it’s time to liquidate now?

Interesting. And I take it you’ve already got all the processes in place. Are you just going to do that, scale up the way you’ve done with your own stuff?

Exactly. So, the processes are in place. I think you touched on finding quality content providers at decent rates who are reliable. So, that’s in place. The strategy’s in place because obviously that’s me. So, it’s now just a case of how do we take flipping sites here and there and everywhere into this is a business, this is the business model? We will buy five sites within the next five months, and this is how they will perform. Once they hit a certain performance level, we will sell and reinvest that money into cycle two then.

So, when you’re looking for these assets to buy, everyone knows Empire Flippers and all that kind of stuff, but there’s not always the website that you want on there. Have you got any hints or tips on other places that maybe the general public don’t know that much about? Where else do you look for these websites?

Where to find good websites to buy?

Empire Flippers

Yeah, so I think it’s difficult for just the general public or somebody getting started. The more involved I get in this world and the more I network with people who are at the same level or even higher than myself, there’s almost this underworld where there’s like secret clubs almost. These guys have a lot of deal flow that comes to them before it goes anywhere else. They’re actively out there looking for deal flow, so they’re scraping search results and making offers to sites which haven’t been updated in X amount of time.

So, I’m quite fortunate now that I feel like I’ve broken into that circle. I see a lot of deal flow before it goes even to the Facebook groups now. Typically deal flow will go private investors, maybe some Facebook groups, and then to a marketplace, maybe Flipper or Empire Flippers if it’s of the correct size. And it’s how you try and position yourself and move yourself up that value chain. Once something’s on the marketplace, typically it’s passed through a private investor who’s not interested, a couple of Facebook or networking groups that are not interested. And then almost as a last resort, I’ll put it on Empire Flippers because they’ve got a big buyers list. So, it’s how you try and move yourself up that value chain. And the closer you can get to the top, the better deals that you see.

Do others get to see websites before they go to a marketplace?

Yeah. I think I would 100% agree with you that I’ve spoken to loads of guys in the past and asked them their opinion on a particular website. Like lots of friends within the industry, they’re like, “Yeah, yeah, I saw that website three days ago.” And I’m like I thought I was the first guy to see this website. It was only posted on this Facebook group like 10 minutes ago, how the hell could you have seen it three days ago? So, I think you’re spot on. If you’re not in these private masterminds or clubs or whatever term you want to call it, then sometimes you could be missing out. And I think the key question that people will be going is how the hell do you enter those clubs? For me, to give advice on that, networking and surrounding yourself with the right people is the way to get into those clubs. I mean you’ve already said there how you go about it and stuff like that, but you’ve got to be out there and you can’t just wait for these things to drop in your lap.

No. You’re going to be left with the shit otherwise to be honest.

Exactly, the shit that no one else wants is all that ends up left. And it’s the same when you’re looking for domain names and stuff, expired domain names and what not. The drop catchers are catching stuff, and if you go to a provider like expireddomains.net or whatever, you’ve been left with the shit that no one wants. So, I think that happens in all walks of life anyway, doesn’t matter what type of world you’re in, there is underworld and you just have to get to know the right people and get out to events, whatever. So, do you go to many events? Where do you network? Is it locally, or …?

Get the right contacts via networking

Networking

Yeah, so most of my network work where the deal comes from is all done online. I attend the local SEO meetup, and that’s pretty much it to be honest. Next year I’d like to attend the Empire Flippers six and seven figure mastermind retreat, and the Chiang Mai SEO meetup. So, they’re my two go to events for next year, and if I can convince my fiance to come and allow me to spend a couple of days out the event while she chills by the pool, then yep, that’s great.

I think Chiang Mai is a very, very good event. It’s one of the best ones I’ve been to. I spoke there last year. Sadly I’m not able to make it this year because I’ve got another speaking engagement, but you haven’t been?

No, never.

I would go there because the guys that are there, not even the event itself but the days leading up to the event and all the stuff they do, everyone meets at the pub and it’s all crazy affiliate guys, and guys doing some weird, weird shit. That’s what we love, right? You don’t want to go to someone selling their tool or something like that. So, Chiang Mai is definitely … I’ve not been to the Empire Flippers one, I’m sure actually when I was in Chiang Mai, Justin from Empire Flippers was in my mastermind group, and I’m friendly with Gregory. They’re great guys and I’m sure their mastermind would equally be as popular, because they do the Chiang Mai thing, they get it, they don’t like talking shit either. The two of them sound amazing, obviously hopefully you can get your wife or your girlfriend to go with you, or give you a pass.

Last year I went to Chiang Mai, my wife was seven or eight months pregnant, so I had to get home quickly. I wish I could have took more time out to chill. I mean I was there for eight days, but I could have stayed there for a month.

Yeah, I can imagine.

So, there’s a lot to be picked up there, and again, a lot of those guys are buying, selling, flipping and doing all that kind of stuff and can put you in touch with the right guys who’ll even help you get into the clubs where you get offered the websites before they go out to the masses. So, I think that’s where it’s all at. I think it’s interesting to have you on and hearing how you do Amazon and your goals. I take it going forward that’s all you’re going to do other than get the seed investment, invest in five websites. You’re going to stick to this, you’re not going back to agency life, are you?

Will you go back to an agency after doing affiliate?

 

No. No, definitely not. It’s probably the best decision I made to leave the agency life. We spoke before about we’ve both got small children and agency life very much sucks the soul out of you, take you here, there and everywhere and turn you into almost a selling machine really, whereas this is much more chilled out, I make my own hours. Now everything’s outsourced, my day to day stuff is nowhere near as stressful as agency life.

So, can I ask a bit about leaving the agency and going to do this? I know everyone … there’ll be loads of guys out there who listen, and they go, “I’m in an agency and I’d love to do this.” How did you do it? How did you get that money to invest in a website? When did you decide to jump? Can you explain a bit more about that kind of process?

Yeah. So, I just had some money saved up which is where the initial investment came from. In terms of actually leaving the agency, it wasn’t ideal to be honest in terms of timings and anything like that. So, I asked the agency could I drop down to three days a week to pursue this part time initially. They said yes, but there’s a process. Okay, great, what does that process look like? Well, it can take up to six months for us to make a decision, blah, blah, blah. So, with that in mind, it was either stay there, work full-time for at least six months with no guarantee of a drop down to three days a week, or do I just jump now?

And it’s quite frightening to be honest, obviously with a small child, with a mortgage, with regular bills, a partner back at work just part time. Taking a step down from a relatively well paid agency job with a car allowance et cetera to I’m now relying on my income from Amazon full-time, which we know the risks, Google could change their algorithm tomorrow, Amazon could turn off their program tomorrow, and I’d be left with pretty much not a lot of income. It’s very much a risky thing to do, but as with all things in life if you take a risk and it works out, then typically it works out in a good way, and the bigger the risk, typically the bigger the reward.

So, it was I’d like to say a calculated risk, but it certainly wasn’t on the timescale that I had planned initially.

So, what was the reasoning behind the agency saying six months? Is that until they find a replacement and so on?

Yeah, I think so. I don’t know. It was partly that, I think partly playing a little bit of hardball. They only have a handful of accounts, but the accounts are massive, and once you’re kind of embedded within the accounts, the account don’t like to see change, so they don’t like to see new faces. If you’ve come up with a strategy and built a strategy for a year or an 18 month strategy and it’s your strategy and it’s your recommendations and this is the reason why, and then halfway through that cycle a new person comes in who may have a slightly different way of doing things, or new ideas, it just kind of doesn’t look great in that relationship.

So, I think there was a bit of that. A little bit of hardball that maybe I’ll stay if they drag it out a little bit. I don’t know is the honest answer.

I was just curious to know if there was a logical reason, or they were just being dicks.

I don’t want to say they were dicks, but yeah, that definitely forced my hands.

When is the right time to start in affiliate marketing?

Affiliate Marketing

As I say, I know lots of guys who ask me, “When did you decide to jump into doing your own stuff in your own business and stuff,” and it’s always interesting to hear when you’ve done it. Clearly you didn’t have any real strategy behind it, you just went for it and took the chance, where what I done was I had built up enough income to cover my wages before I jumped. That was the way I’d done it, but it’s amazing just to hear that some people just go, “Fuck it, I’m going.”

I mean it wasn’t totally just like, “Fuck it, I’m going.” The Amazon income from the portfolio of sites more than covered my salary at the time. So, it wasn’t a, “I’m finishing today and now I have to try and figure out where my next pay slip is coming from.” It definitely wasn’t like that. So, the portfolio’s bringing in quite a bit of money every month, so I wasn’t just jumping in and thinking what now.

Yeah, so it’s not quite as bad as I’m making out.

No. If I didn’t have that income level there, then it would have been difficult for me to say, “Okay, let’s go.” With a mortgage and a family and a small child.

Yeah. And for anyone who is considering jumping out of a job and doing similar to what you’ve done there, I take it the rewards in terms of freedom and the ability to be able to work when you want and all that kind of stuff is massively … it’s worth more than money, right?

Not just that, it’s how quickly you can progress. So, I’ve probably progressed more in the last four months than I did in the previous year. So, just for example that initial strategy when you buy a site, I can knock that out in a week or so doing full-time working on it here. If I was to do that again in the evenings or on the weekends, that would take so much longer. And the amount of sites I’m able to purchase would just be negligible compared to what that is now. So, it just allows you to scale faster, to move faster. And yeah, you’ve got all the benefits you just mentioned in terms of time, so I can finish when I want, I can go and pick my little boy up from creche. I can drop him off. If my partner’s off then we can take him to the park if the weather’s nice. It’s that level of flexibility which is also very nice.

And you could always work abroad when you’re on holiday and stuff.

Yeah. I don’t know if it’s because I’ve been agency, well for years, that I’m still very regimental even though I’m full-time doing this now. I rent an office in time, I get up, I go to the gym in the morning. I go to the office for nine. I’m there until at least half four, and every day it’s the same. I don’t work from home. I tend not to try and take lots of days off unless the weather is particular nice and we can take Parker to the park and things. It’s still very much treated as a serious job, in that these are the set hours. I take half an hour for lunch, and in that half an hour I can do what I want. I can watch YouTube, or Netflix or whatever, but after that half hour’s up, I’m back to work then.

Make sure you stick to a rigid working structure

Yeah, no think having the rigid approach is much better. At one point in my career I was working from home. I’d worked from home for about three or four years and my wife worked as a nursery nurse at the time, so what I tried to do was I drove her to work, dropped her off, came back, and I thought I’ll work while she’s working. But what I then slipped into was crawling back into bed for an hour, watching Jeremy Kyle. And I had to at one point do what you done, I had to go and get an office so that I was up off my ass and actually going out to work, because I found it very hard to motivate myself lying about in the house. And I think it’s important that you also … it may work for some people being able to do that, but I don’t want my house to be the office if you like, I like going out to another place. I think it’s quite important.

And not just that, it works when you finish as well. So, when I finish and I go home, it’s as if I’m home then. Work is done until tomorrow.

Yeah, I’m the same. But that is pretty much us out of time, Adam.

Okay, perfect.

But do appreciate you coming on, and hopefully we can get you on as a guest in the future as well, get an update from you, see what’s new. As I say, thank you. Well, tell people first of all, if anyone wants to talk to you, get advice from you, where can people get hold of you?

So, I’m on LinkedIn. You can find me on LinkedIn. I’ve got the most unusual name ever, Adam Smith, so there’s probably a million of us. But maybe I don’t know if you’re going to do any show notes Craig or anything like that, but you can put a link in there. An email as well, so I don’t mind people … I’ll give Craig my email address and people can email me whether they’re interested in they’re just starting out on this journey and they’re after a little bit of advice, or at the total opposite end of the spectrum if they’re interested in that whole buying or flipping as a business model and maybe want to get involved, or any aspect like that, then again, hit me up.

Cool, I will certainly put that out on the notes and stuff like that, so do expect people to shoot you up. Thanks to everyone for listening and we will have another podcast out in the next week. Cheers.

Thanks Craig.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 17 years.

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