Structuring an Affiliate Marketing Article

If you have been in the affiliate marketing game for a while, you probably know how articles are structured, whether in your niche or others. But if you’ve just started your project and you don’t know how to go about when it comes to your affiliate marketing content, here’s what you should know. 

Structuring affiliate marketing content

The easiest way to start would be for you to search the keywords you are interested in ranking for in Google. Have a look at what your competitors are doing and how they structure their posts. 

Once you’ve done that, you can think about how you might be able to improve their structure. Clearly, they are doing something right if they rank on the first positions for a search term, but you do have to consider that they might have acquired hundreds of links, too. 

If you are a seasoned marketer and you’ve already written or published more than enough winning affiliate marketing articles, all you have to do is to replicate the best one on all of your niche sites. 

When researching the structure, it’s important to avoid getting fixated on your niche. Your site might be about kitchen appliances, but you can just as well look at what people selling washing machines are doing. 

The title and headings

The title should be as catchy as possible, although most folks nowadays pretend that they have truly selected ‘the best’ products of all. We all know how genuine that is. 

The point is that you should attract your audience’s attention in one way or another, whether with a catchy title or with a cool meta description that gets people to click on your page. 

As for the headings, make sure that you structure them properly. If you do not understand how they’re supposed to be, you might be facing a lot of trouble in the future, what with you having to change them on dozens and dozens of posts. 

The title is an H1, and the H2 should be the subtitle that goes somewhere along these lines – Best X Reviews -. For every product name, you should then have an H3. If you want to use H4s on your pros and cons, you can, but make sure you don’t get the heading structure wrong. Otherwise, Google’s not going to understand how you have organized your content and what content goes under which section. 

The intro

The intro should be basic and contain your main keyword. It should attract your site visitors’ attention, too, and if you want, you can recommend one or two products in it as being ‘the best.’ 

The body

Here you can go wild in terms of creativity. Have a look at what your competitors are doing in terms of product reviews, but do keep in mind that if this is an important post in your silos, the reviews have to be shorter than the individual ones – somewhere around 150 to 200 words. 

The conclusion

This is a part that few people actually read, but it’s good to have one just in case. 


You are supposed to have buttons (we’ve used the MaxButtons plugin before, and it’s very easy to work for) before, in the middle, or at the end of each product review

It would also be ideal if you could place links in your product images, just in case prospective buyers click on those instead of the call-to-action. If you use Amazon Associates, there’s a neat plugin called AMZImage that does the work for you (just using your API info). 

Monthly maintenance

Sooner or later, some products that you might have recommended will go out of stock. You have two ways of fixing this issue. You either trust your content writers or VA to check the products every month so that they are replaced with others that are in stock, or you can use AMZWatcher, an Amazon Affiliate link checker. 

Don’t use years in your URLs

Many people prefer to use years in their titles, headings, and meta titles, because that’s a keyword per se (best sneakers in 2020). But whatever you do, don’t make the mistake of leaving the title to be your URL as the year will appear in it, and you’ll have to redirect it every year. 

It can be a pain to perform so many changes on so many pages, so try to keep your URLs as short and sweet as possible: ‘best-sneakers’, although the year doesn’t show up in them. 

We offer consultancy about affiliate marketing content. Feel free to get in touch if you need our services.

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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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