7 Awesome Content Creation Tools

When it comes to content creation, a lot of bloggers and marketers can end up feeling a little baffled. Not everyone comes up with fresh ideas every day, but it’s not all about the topics that you address on your website or blog. 

The visuals matter, too, and so does the uniqueness of your content. In today’s article, we’re looking at some examples of content creation software that you can use to your advantage. 

Content Creation Tools

1. AnswerThePublic

If you have been struggling to find new ideas for your content creation process, this free tool allows you to find what people are searching for online so that you get a better idea of what you’re supposed to write about. 

It’s very easy to use and it displays its results in a variety of forms, from tables to diagrams. Although it’s advised for you to be as broad as possible, you should do a bit of research before starting to write a whole article about a topic, especially if you don’t think you’re going to do the best job. 

Start by looking for questions that haven’t been answered properly on other websites (your competitors) to discover gems that could help you end up in the ‘People also ask’ section on Google. 

2. Udemy

If you want to write about a topic in-depth and you want to make sure that your post ends up being one of the most generous ones on the Internet today, you could use Udemy to get a picture of what you’re supposed to include in the article.

Just browse through the online course platform and once you find one that matches your idea, look at the table of contents to see what’s included in the course. You can use the same structure for your article or at least get a picture of what you’re supposed to address so that your post ends up being as complete as possible. 

3. Google Trends

Although it is completely free to use, Google Trends can be another quite useful tool to find out what people are looking for. Just keep in mind that if you target a topic (keyword) that’s become popular recently, it could just as well backfire and turn your page into a worthless one once some time goes by. 

Google trends can offer information on the most trending topics on the search engine, but also the geolocation of the visitors performing the search. To give you an example, you will have to decide whether to create a post or page about this year’s elections, but you will have to keep in mind that just one week or two weeks after the elections have taken place, the topic will become irrelevant.  

4. Grammarly

Grammarly has become one of the most popular plagiarism and grammar checking tools on the internet. It comes with detailed spelling and grammar checking, vocabulary suggestions, style checking, as well as a pretty neat plagiarism detector (only available for the paid plans). 

Grammarly can be quite useful if you don’t like to spend a lot of time editing your articles, and you want to automate the process for a smoother digital content creation process. 

One thing we’d like to note about the plagiarism feature, however, is that it doesn’t tell you if the content has been rephrased from another site — merely it shows you the percentage of plagiarism it detects only based on the text, not its meaning. 

5. GetResponse

Communicating with your site visitors on a regular basis is necessary if you want to manage a successful website or blog. So that’s where GetResponse comes in. It’s a powerful tool that allows you to send out amazing-looking emails that are optimized for pretty much all devices, from desktop computers to smartphones and tablets. 

Creating landing pages using the tool is also easy, and GetResponse also gives you access to data regarding your conversion rates and the actions that the email readers have undertaken. 

Naturally, it’s not free, but the Basic Plan costs just 15 dollars a month. It’s very user-friendly, and even less tech-savvy bloggers will find that they can create an eye-catching newsletter or email offer in less than an hour. 

6. Canva

The visuals that you include in your articles also matter, but there are many reasons to use Canva, not just for customizing your post images. The best thing about the tool is that you can create different sized images for all social media platforms. One size works better for Pinterest, but it doesn’t do the same for Facebook or LinkedIn, for example. 

On top of that, you can make use of a broad range of free images and fonts to create virtually any type of marketing material. They’re all available on the platform, so you don’t need to go through a lot of trouble to have everything beautifully designed and ready for publishing. 

7. Pixabay

There’s no doubt that Pixabay is one of the most generous free stock photo websites, but you might be able to find some pretty neat vectors and illustrations, too. All of the images are royalty-free, and it costs nothing for you to download them. 

Sure, the drawback would be that anyone else on the Internet could use the same image that you have chosen, but there’s nothing stopping you from modifying it in Canva if you really want to customize it. 

Pixabay is free to use, but they accept donations. It’s very user-friendly, and it works great for bloggers and small-sized businesses who can’t afford to pay for pictures at this time. 

To find out more about how content marketing and SEO can help you take your website or blog to another level, feel free to get in touch. We have many different plans available and can tailor them to everyone’s needs.


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Craig Campbell

I am a Glasgow based SEO expert who has been doing SEO for 18 years.

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